Ministry of Supply welcome series

3 emails over 2 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeWhat an MIT lab taught usClothes that survive a wash
Day 11 day later
Email 2 · OnboardingA shirt that sheds wrinkles at body heatMachine wash cold, tumble dry low.
Day 21 day later

What each email does

Day 0First emailWelcomeWhat an MIT lab taught usThe founders introduce the brand’s origins and performance clothing, then suggest a collection to explore. A first-order discount provides an incentive to shop.
Day 11 day laterOnboardingA shirt that sheds wrinkles at body heatIntroduces a shirt designed to shed wrinkles with body heat and shares basic care instructions. The message appears to be an early post-signup introduction to the brand’s product.

Feature tipMachine wash, tumble dry, wear againThe email highlights the easy-care qualities of Ministry of Supply's fabric, emphasizing machine washing and shape retention. The visible message also includes unsubscribe, preference-management, and mailing-address details.

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