Ministry of Supply
Day 6 after signup
LAUNCHING: Heather Grey AeroZero Sport Shirt
Cut from washed poplin, soft from the first wear. Made to be worn untucked.
Why it works
- Lead with the launch and product name so readers immediately know what is new.
- Make benefits easy to scan with short feature callouts before explaining the product in more detail.
- Place customer reviews near the call to action to add firsthand product perspective at the decision point.
How it is built
- Launch headline
- Feature highlights
- Product details
- Customer reviews
Email copy
Launching The AeroZero Sport Shirt in Heather Grey, made for fall Your forecast 100% chance of Heather Grey 100% Desk to dinner Polished, worn untucked 100% Carry-on ready Packs without creasing 100% No iron needed Out of the dryer, done Heather Grey is cut from washed AeroZero poplin, so it starts out softer than any of our other colors. Like every Sport Shirt, it's made to be worn untucked, about an inch and a quarter shorter than our AeroZero Dress Shirt. Out of the dryer, no iron. It releases wrinkles with your body heat. Washes in a hotel sink. A favorite of one-bag travelers. Button-down collar. It stays put without a tie. From people who wear the Sport Shirt: "Shorter than other shirts, perfect for untucked look. Wrinkle free, always looks pressed." Mohamed A., verified buyer "This might be my favorite MoS shirt. The fabric looks and feels like a thin cotton." David G., verified buyer Shop Heather Grey In stock now in XS through XXL. The Team at Ministry of Supply Unsubscribe | Manage preferences Ministry of Supply, 275 Newbury St. Boston, MA 02116