Ministry of Supply
Day 5 after signup
BACK IN STOCK: the Boston One Bag, plus new Navy
Matte Black is back, and Matte Navy is new. 28L, fits under the seat.
Why it works
- Lead with the restock and new color so readers immediately understand what has changed.
- Explain capacity and practical features before asking readers to shop, helping them picture how the product fits their needs.
- Place concise customer reviews near the call to action to add firsthand perspective before the purchase prompt.
How it is built
- Availability headline
- Bag use and capacity
- Color options
- Materials and features
- Customer reviews
- Shop call to action
Email copy
Back in stock, and a new color The Boston One Bag is back in Black, and new in Navy One 28L bag for three to five days away. The main compartment takes two packing cubes, your clothes and a spare pair of shoes. The other side keeps passports, cables and pouches in their own spots. Tuck the straps away and it carries like a briefcase, and it fits under an international airline seat. Matte Black Back in stock Matte Navy New color Both are made in our DopplerMatte fabric, with a waterproof shell and matte waterproof zips. From people who have packed it: "I waited to write this review until I took a 4 day trip, fittingly up to Boston. I was able to fit all my clothes, laptop, toiletries, and have them organized super well." Evan S., verified buyer "I have taken this on many two-day or full weekend trips already and haven't found a flaw." Daniel W., verified buyer Shop the Boston One Bag The Team at Ministry of Supply Unsubscribe | Manage preferences Ministry of Supply, 275 Newbury St. Boston, MA 02116