Merrell welcome series

7 emails over 45 days, counted from the first email.

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Day 0First email
Email 1 · WelcomeWelcome to Merrell10% off your first order
Day 3434 days later
Email 2 · WelcomeWelcome to MerrellEnjoy 15% off your first order with us.
Day 373 days later

What each email does

Day 0First emailWelcomeWelcome to MerrellWelcomes new subscribers with a 10% discount on their first order and introduces the product updates and stories they can expect. Shopping links organize footwear and apparel by category and activity.
Day 3434 days laterWelcomeWelcome to MerrellMerrell welcomes new subscribers with a first-order discount and introduces shipping benefits, easy returns, customer reviews, and shopping categories.
Day 37

OnboardingGet out thereIntroduces Merrell's popular footwear and offers 15% off a first full-price order with a welcome code. Product descriptions, customer reviews, and shipping details support the shopping journey.

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