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Email examplesBrandsMerrellSeasonal campaign

Merrell cooler-weather styles campaign

Merrell highlights fresh styles for the cooler season and directs shoppers to new arrivals across men's, women's, and kids' collections. The email also emphasizes shipping and return benefits and includes a customer review proof point.

Merrell

Day 5 after signup

Just in: fresh styles for cooler days

Explore new arrivals ready for wherever the season takes you.

Why it works

  • Anchor a seasonal campaign in a clear reason to browse, such as styles suited to cooler days.
  • Reduce purchase friction by placing shipping and returns benefits near the shopping links.
  • Organize shopping paths by audience so readers can quickly find relevant products.

How it is built

  1. Shipping benefits
  2. Customer review proof
  3. Editorial content link
  4. Shop by audience
Email copy

Free Shipping on Orders $99+. Always Free Returns. Free shipping over $99+ | Free express over $125+ Easy free returns and exchanges. 19k+ reviews with 4 stars and above. Blog: The Outside Report SHOP MEN'S SHOP WOMEN'S SHOP KIDS' NEW ARRIVALS No longer want to receive these emails? Unsubscribe ©2026 Merrell Wolverine World Wide, Inc. 9341 Courtland Dr., Rockford, MI, 49351, US FREE STANDARD SHIPPING ON $99 ORDERS: Valid for standard ground shipping to the 48 contiguous United States with any purchase of at least $99 at Merrell.com. No code required. Must select the Standard Shipping option at checkout. Additional charges apply for orders shipped to Alaska and Hawaii. Not valid on Merrell Prodeal, prior purchases, purchases at retail stores or rush shipping. Minimum purchase amount excludes taxes and shipping charges. Some restrictions may apply. This email was sent to you@example.com. To ensure receipt of our emails please add Merrell@email.merrell.com to your email address book. Merrell, Wolverine World Wide, Inc., 9341 Courtland Dr., Rockford, MI, 49351, US

Brand
Merrell
Industry
Ecommerce · Outdoor footwear and apparel
Type
Promotional
Email
Seasonal campaign
Sent
Day 5 after signup
Sent at
Tue, 4:01 PM UTC
From
MERRELL <merrell@email.merrell.com>
Free shippingSocial proof
All seasonal campaign email examples

See this email for your brand

Try it
  • New arrivals link
  • Policy and legal footer
  • Breakdown

    Main button
    “Free Shipping on Orders $99+. Always Free Returns.”
    Calls to action
    1 button, 26 links
    Length
    172 words · 1 min read
    Images
    9
    Layout
    Multi-column · Visual
    Voice
    Inspirational
    Language
    English
    Fonts
    Arial, verdana
    Dark mode
    No custom styles

    Colors

    • #191919
    • #5e5e5e
    • #f2f2f2
    Dark emails

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