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Email examplesBrandsMerrellSeasonal campaign

Merrell holiday gift guide email

Merrell organizes winter footwear and apparel into performance, cozy, everyday, and layering picks. It also promotes a shoe finder, shipping benefits, customer reviews, and a discount code.

Merrell

Day 4 after signup

Gift the what if this holiday

Unwrap new possibilities outside this holiday.

Why it works

  • Organize a seasonal assortment around clear needs, so readers can quickly find products that fit their plans.
  • Use a distinct call to action for each category to make browsing feel straightforward.
  • Place practical reassurance, such as shipping and returns, alongside social proof near the end.

How it is built

  1. Seasonal headline
  2. Winter performance picks
  3. Cozy footwear picks
  4. Everyday and layering picks
Email copy

BESTSELLING styles for every mile Winter performance Top styles built to keep possibilities in play through all of winter's whims. MEN’s Moab Speed 2 Thermo Mid Waterproof WOMEN’s Siren 4 Thermo Lace Waterproof PEEK PERFORMANCE Cozy season Made to keep comfort close and winter wide open. MEN’s Hut Moc 2 Slide Cozy WOMEN’s Encore Ice 5 PEEK COZY Winter essentials City‐ready favorites designed for cold days and spontaneous plans. MEN’s Moab Adventure 3 Chelsea Polar Waterproof WOMEN’s Harper Chelsea Waterproof PEEK EVERYDAY Clothes & gear Explore our coziest winter layers, crafted to bring warmth every day of the season. MEN’s Highspire Quarter Zip Sherpa WOMEN’s Everpeak Puffer Jacket PEEK LAYERS Recommended for you: The right shoe for the right trail. EXPLORE THE SHOE FINDER Free shipping over $99+ | Free express over $125+ Easy free returns and exchanges. 19k+ reviews with 4 stars and above. Blog: The Outside Report SHOP MEN'S SHOP WOMEN'S SHOP KIDS' NEW ARRIVALS No longer want to receive these emails? Unsubscribe ©2026 Merrell Wolverine World Wide, Inc. 9341 Courtland Dr., Rockford, MI, 49351, US 15% OFF YOUR FULL-PRICE ORDER: Get 15% off your full-price order at Merrell.com. To redeem, use code Welcome15 at checkout. Code is one-time use only. Not valid on sale styles, ProDeal purchases, prior purchases, gift cards or e-cards or purchases from retail stores or other websites. Cannot be combined with any other coupon or discount. Additional restrictions may apply. FREE STANDARD SHIPPING ON $99 ORDERS: Valid for standard ground shipping to the 48 contiguous United States with any purchase of at least $99 at Merrell.com. No code required. Must select the Standard Shipping option at checkout. Additional charges apply for orders shipped to Alaska and Hawaii. Not valid on Merrell Prodeal, prior purchases, purchases at retail stores or rush shipping. Minimum purchase amount excludes taxes and shipping charges. Some restrictions may apply. This email was sent to you@example.com. To ensure receipt of our emails please add Merrell@email.merrell.com to your email address book. Merrell, Wolverine World Wide, Inc., 9341 Courtland Dr., Rockford, MI, 49351, US

Brand
Merrell
Industry
Ecommerce · Outdoor footwear and apparel
Type
Promotional
Email
Seasonal campaign
Sent
Day 4 after signup
Sent at
Mon, 2:04 PM UTC
From
MERRELL <merrell@email.merrell.com>
Product gridSocial proofFree shipping

See this email for your brand

Try it
  • Shoe finder recommendation
  • Shopping benefits and proof
  • Store links and offer details
  • Discount code
    All seasonal campaign email examples

    Breakdown

    Main button
    “PEEK PERFORMANCE”
    Calls to action
    6 buttons, 58 links
    Length
    348 words · 2 min read
    Images
    18, incl. a GIF
    Layout
    Multi-column · Visual
    Voice
    Inspirational
    Language
    English
    Fonts
    Arial, verdana
    Dark mode
    No custom styles

    Colors

    • #ff803b
    • #191919
    • #5e5e5e
    • #f2f2f2
    Orange emailsDark emails

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