Merrell
Sep 30, 2026
Exploring Creativity in the Streets of Paris
An Outside in the City event celebrating creativity
Why it works
- Open with a vivid account of the event to draw readers into the story before introducing products.
- Connect the featured people’s daily creative practice to the brand philosophy so the editorial content feels relevant to the brand.
- Place product links after the story, giving interested readers a clear next step without interrupting the narrative.
How it is built
- Event recap
- Creative profile
- Brand philosophy
- Explore call to action
Email copy
During the event, Juliette and Charlotte welcomed attendees into their creative world, sharing how the streets of Paris inspire their work every day. Following a creative introduction and briefing, participants explored how to develop concepts and uncover unexpected moments of beauty within the urban landscape. They then cycled through the city, capturing Paris from fresh angles and perspectives before returning for a collaborative curation session. “There is nothing more real than the people you see in the street.'' For twin sisters and Parisian Art Directors Juliette and Charlotte Castay, It Starts Outside isn't a metaphor - it's their daily business model. With no fixed office space, their creative agency lives in the streets, cafes, and grand avenues of Paris. Every morning begins with a breath of fresh air and a search for the horizon. When they hit a creative block, they don't sit and stare at a screen; they walk. EXPLORE MORE The experience brought Merrell's It Starts Outside philosophy to life, showing how creativity and inspiration can be found in the everyday. @JULIETTE.CASTAY @CASTAYCHARLOTTE Mens Moab Speed 2 GORE-TEX® Ridgeway Mens Moab Speed 2 Vent 2K Nori Womens Moab Speed 2 Sport Chalk/Peony Womens Moab Speed 2 Sport Black Mens Moab Speed 2 Sport Comet/Casper Mens Moab Speed 2 Vent 2K Umber View All Free returns within 30 days of purchase. Free shipping on all orders over €100. Shop Men’s Shop Women’s Bestsellers New Arrivals Unsubscribe ©2026 Merrell Wolverine World Wide, Inc. Kings Place, 90 York Way, London. N1 9AG. UK Free shipping on orders over 100 € This email was sent to you because you asked to receive updated promotions from us. Your email address on record is: you@example.com. To ensure receipt of our emails, please add info@merrell.eu to your email address book. Merrell, Wolverine World Wide, Inc., 9341 Courtland Dr., Rockford, MI, 49351, US