Merrell
Oct 7, 2026
Better Together: On the Trail with Sweaty Betty
A weekend of hiking, community and connection.
Why it works
- Open with a specific community moment to give the email an editorial focus before introducing products.
- Connect the event story to the upcoming collaboration so the transition into shopping feels relevant.
- Keep product discovery easy with a clear grid and a simple link to view the full range.
How it is built
- Community event recap
- Collaboration preview
- Explore call to action
- Women's footwear grid
Email copy
Last weekend, the Merrell Hiking Club teamed up with Sweaty Betty, swapping city streets for riverside trails. Together with our community, we took over a campsite for a little sneak peek of the new Merrell x Sweaty Betty collab, coming soon. Thank you to everyone who joined us, our incredible hosts and guides, and our community for continuing to remind us that the outdoors is better together. Explore more Merrell Hiking Club Women's SpeedArc Matis GORE-TEX® Muted Sage Women's Moab Speed 2 GORE-TEX® Vermillion Women's Moab Speed 2 GORE-TEX® Calcite Women's Moab Speed 2 Aura Women's Moab Speed 2 Mid GORE-TEX® Muted Sage Women's Moab Speed 2 Sport Poplar View All Free returns within 30 days of purchase. Free shipping on all orders over €100. Shop Men’s Shop Women’s Bestsellers New Arrivals Unsubscribe ©2026 Merrell Wolverine World Wide, Inc. Kings Place, 90 York Way, London. N1 9AG. UK Free shipping on orders over 100 € This email was sent to you because you asked to receive updated promotions from us. Your email address on record is: you@example.com. To ensure receipt of our emails, please add info@merrell.eu to your email address book. Merrell, Wolverine World Wide, Inc., 9341 Courtland Dr., Rockford, MI, 49351, US