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Email examplesBrandsMejuriProduct launch

Mejuri earring collection launch

Mejuri highlights interconnected hoops, huggies, and cuffs with playful copy about wearing multiple pieces together. The email directs readers to shop the styles and explore piercing services.

Mejuri

Day 0 after signup

No Personal Space

Hand-sketched hoops, huggies, and cuffs.

Why it works

  • Use a playful theme to make a product collection feel distinctive rather than presenting a plain list of items.
  • Keep the product benefit and shopping action close together so readers can move from the idea to the next step.
  • A secondary service prompt can complement the product offer without crowding the main message.

How it is built

  1. Collection headline
  2. Playful product framing
  3. Shopping call to action
  4. Piercing service prompt
  5. Secondary call to action
  6. Brand footer
Email copy

Close Proximity What’s your lobe language? Touch? Quality time? Interconnected features fluid, gestural lines made to cross over, interlock, and sit flush against each other. All day, every day. BE IN TOUCH   Add “just one more” until you run out of ear. And if you help with that… well, good thing we do this for a living. GET PIERCED Mejuri Inc. 205 Hudson St Suite 1006 New York, New York 10013 Privacy Policy | Unsubscribe

Brand
Mejuri
Industry
Ecommerce · Jewelry
Type
Promotional
Email
Product launch
Sent
Day 0 after signup
Sent at
Sat, 3:15 PM UTC
From
Mejuri <contact@mejuri.com>
Sent with
Klaviyo
All product launch email examples

Breakdown

Main button
“BE IN TOUCH”
Calls to action
2 buttons, 16 links
Length
74 words · Under a minute
Images
12
Layout
Single column · Visual
Voice
Playful
Language
English
Fonts
Helvetica, Courier New
Dark mode
No custom styles

Colors

  • #27455c
  • #ffffff
  • #000000
Blue emailsLight emails

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