Maui Jim
Day 6 after signup
Online Exclusive: Sunward
Explore this limited-edition aviator
Why it works
- Pairing the product name with an online-exclusive angle makes the subject feel specific and gives readers a reason to notice the launch.
- The preview adds the product category and limited-edition detail, clarifying the offer before the email is opened.
How it is built
- Online-exclusive framing
- Limited-edition product spotlight
- Brand and preference footer
Email copy
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