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Email examplesBrandsMaui JimProduct launch

Maui Jim limited-edition eyewear launch

Introduces Sunward, an online-exclusive limited-edition aviator, and invites readers to explore the style.

Maui Jim

Day 4 after signup

Online Exclusive: Sunward

Explore this limited-edition aviator

Why it works

  • Put the product name and online-exclusive angle in the subject so the launch is immediately clear.
  • Use the preview text to identify the product style and give readers a reason to explore.
  • Keep the message centered on the featured item rather than adding unrelated promotions.

How it is built

  1. Brand header
  2. Product hero
  3. Style details
  4. Shopping prompt
Email copy

Terms & Privacy 2026 Maui Jim, Inc. Lahaina, Hawaii Maui Jim | One Aloha Lane Peoria | IL | 61615 | United States Manage Preferences / Unsubscribe View in browser

Brand
Maui Jim
Industry
Ecommerce · Eyewear
Type
Promotional
Email
Product launch
Sent
Day 4 after signup
Sent at
Thu, 4:33 PM UTC
From
Maui Jim <mauijim@email.mauijim.com>
All product launch email examples

Breakdown

Calls to action
0 buttons, 15 links
Length
24 words · Under a minute
Images
11
Layout
Multi-column · Visual

See this email for your brand

Try it
  • Legal footer
  • Voice
    Informative
    Language
    English
    Fonts
    Helvetica, Gotham Narrow Medium, arial
    Dark mode
    No custom styles

    Colors

    • #5e93bf
    • #e0ded7
    • #000000
    • #ffffff
    • #ebeced
    Blue emailsLight emails

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