Mattress Firm welcome series

4 emails over 10 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeThanks for joining 🎁 Your extra 15% off better sleep is readyInside: great savings, expert help + more just for you
Day 22 days later
Email 2 · Onboarding🙌 Good news! Mattress shopping doesn't need to feel like a bad dream.Meet our Sleep Experts® & get matched to personalized picks
Day 5

What each email does

Day 0First emailWelcomeThanks for joining 🎁 Your extra 15% off better sleep is readyThanks the recipient for subscribing and presents an exclusive 15% welcome offer on qualifying purchases. It also highlights shopping options, expert help, and key purchase policies.
Day 22 days laterOnboarding🙌 Good news! Mattress shopping doesn't need to feel like a bad dream.Introduces new subscribers to Sleep Experts and mattress options tailored to different needs. Customer testimonials, shopping paths, and a welcome offer encourage them to explore.

OnboardingYou deserve a perfect night's sleep—let our quiz lead the way.Encourages the new subscriber to find a suitable mattress, highlighting bestsellers and a welcome discount. It also points to financing, sleep experts, store visits, and online shopping.

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