In the order they arrived, from the first email after signup.
How often, when and how Mattel emails its subscribers, measured from every email we received.
Every email Mattel sent in its first month, grouped by the day it arrived.
Every subject line and preview text, in the order they arrived.
We captured 2 emails from Mattel after signing up: account verification and welcome emails.
All of its emails arrived on the day we signed up, it sends with Mailchimp Transactional and 50% of its emails use single cta.
Its subject lines run about 28 characters.
