Marpipe
Day 6 after signup
Meta is secretly testing "Open Catalogs"
and it's a major growth opportunity for brands
Why it works
- Lead with a timely industry development, then explain why it matters to the reader before introducing the product connection.
- Break the practical next steps into a short numbered list so readers can quickly see how to act.
How it is built
- Issue header
- Announcement introduction
- Feature explanation
- Video explainer
- Activation steps
- Friendly sign-off
Email copy
Catalog Cult // issue #147 Catalog & DPA News for Experts Hey catalogers, This is our biggest announcement since Meta agreed to cover the cost of Marpipe for new brands... (still an active offer, btw) Today, we're thrilled to announce that we've partnered with Meta on a new initiative called Open Catalogs. And all you need to do to leverage it is press one button. I can promise you that it's the lowest-effort, highest-reward thing you'll ever do to increase sales. What's "Open Catalogs"? By now, you've definitely heard of Meta's Muse agent, right? It's the most popular personal agent in the world, and the main use case that has emerged is shopping. Millions of shoppers are skipping Google and going straight to Muse to discover products. And they're wealthy too, with a $200 AOV. So the billion dollar questions is, "How do I get Muse to recommend my products more?" Well, Open Catalogs is Meta's official answer to that question. How it works The way Muse recommends people products today is by crawling the web. This is an inefficient and outdated system. Image you had a way to shortcut past the crawlers and tell Muse exactly what it should know about your products - including availability, use-cases, active discounts, etc. That's exactly what Open Catalogs does - it allows brands to pipe their realtime product data straight to Muse. In order to do this, you just need to toggle on the Meta Agentic Catalog in Marpipe. According to Meta, brands who do this will have much better visibility in Muse metrics. I made a quick explainer video about this on LinkedIn. I get a bit more in-depth about how it works, and I show you exactly how to activate it for your brand in one click. I also tease what could be coming next... In short, here's the summary. 1. Turn on your Meta Agentic Feed in Marpipe 2. Get your products recommended way more in Meta. It's that simple. Do it before holiday season, and get substantially more reach with shoppers without deploying any more ad spend. Hope this helps! Feel free to reply with any questions. Best, Marpipe, 291 Broadway, New York, NY 10007, United States Unsubscribe Manage preferences