Maker's Mark welcome series

3 emails over 5 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeHere’s to you, our newest Ambassador!Around here, that means you’re family.
Day 22 days later
Email 2 · OnboardingGet to know what's in your glass, [First name]‌Then take our survey to help us deliver more of what you love.
Day 53 days later

What each email does

Day 0First emailWelcomeHere’s to you, our newest Ambassador!Welcomes the recipient to the Maker’s Mark Ambassador community and introduces member benefits, including barrel naming, bourbon previews, stories, and events. It points them to the dashboard and invites them to sign their name to a barrel.
Day 22 days laterOnboardingGet to know what's in your glass, [First name]‌Maker’s Mark introduces its bourbon-making story, invites the subscriber to share preferences in a survey, and encourages them to sign up as an Ambassador.

OnboardingWe do things differently at Star Hill FarmIntroduces Maker’s Mark’s regenerative agriculture efforts, invites the reader to visit the distillery, and encourages them to join the Ambassador program.

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