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Email examplesBrandsMailPoetOnboarding

MailPoet onboarding email

MailPoet explains what subscribers can expect from its monthly newsletter, shares inbox-delivery tips, and points readers to its free plan and educational resources.

MailPoet

Day 9 after signup

What to expect

Why it works

  • Start with a practical tip that demonstrates the kind of useful guidance readers can expect.
  • Set expectations for future emails before introducing the product offer and related resources.
  • Group several learning links together so readers can choose the topic most relevant to them.

How it is built

  1. Personal greeting
  2. Inbox placement tips
  3. Monthly content preview
  4. Free plan promotion
  5. Curated resource links
  6. Subscription footer
Email copy

Open this email in your browser. [First name], thanks for signing up! Let's begin with a first tip that you should add in your own welcome emails... To make sure our monthly newsletter hits your inbox, we recommend following these quick steps: Gmail users—move us to your primary inbox On your phone? Hit the 3 dots at top right corner, click "Move to" then "Primary" On desktop? Back out of this email then drag and drop this email into the "Primary" tab near the top left of your screen Apple mail users—tap on our email address at the top of this email (next to "From:" on mobile) and click “Add to VIPs” For everyone else—follow these instructions. - The MailPoet Crew What to expect ? New educational content every month with actionable tips and tricks. Interesting and fun links that got us, the MailPoet team, chatting or just distracted! Updates from our team on new features and improvements. Try it MailPoet Sending Service Is Free for 1,000 Subscribers or Less Our free plan includes sending through our own email delivery service, built from the ground up just for WordPress websites. Get the Free Plan Let's get you started A Selection of Must Reads Get more subscribers 11 great newsletters Welcome Emails, a guide Inspiring subjects lines Finally... We're rich in content. If you haven't found what you're looking for just yet, rest assured, there's more coming your way every month. Unsubscribe | Manage subscription Spread around the globe, officially in the US. Read our clear Privacy Policy.

Brand
MailPoet
Industry
Other · Email marketing
Type
Lifecycle
Email
Onboarding
Sent
Day 9 after signup
Sent at
Mon, 9:48 AM UTC
From
Laura from MailPoet <laura@mailpoet.com>
Personalized
All onboarding email examples

Breakdown

Main button
“Get the Free Plan”
Calls to action
5 buttons, 16 links
Length
258 words · 1 min read
Images
7
Layout
Single column · Visual
Voice
Friendly
Language
English
Fonts
merriweather sans, lato
Dark mode
No custom styles

Colors

  • #071c6d
  • #ffede3
  • #fe5301
  • #f5a278
  • #ffffff
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