Maileroo onboarding

5 emails over 21 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeWelcome to Maileroo, [First name]Glad you're here, here's how to get going
Day 33 days later
Email 2 · Activation nudgeQuick follow-up on your Maileroo setupReply and tell me where you're at, I'll help
Day 74 days later

What each email does

Day 0First emailWelcomeWelcome to Maileroo, [First name]Maileroo’s founder personally welcomes the new subscriber and offers help by reply. The email suggests adding a domain as the first step to get started.
Day 33 days laterActivation nudgeQuick follow-up on your Maileroo setupPatrick follows up a few days after signup, highlighting domain verification as the key next step for getting started. He invites the recipient to reply for help choosing a domain or setting things up.

Activation nudgeHow's Maileroo treating you?Patrick checks in after the subscriber’s first week and notes that they may not have added a domain yet. He reassures them there is no rush and offers help when they are ready.

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