Lovable runs five onboarding emails across six days, moving from a starter prompt to ideas, workflow guidance, practical problems, and myth-busting. The opening run is followed by a pause, while every email uses one CTA and encourages the reader to start building with prompts or credits.
Updated Oct 3, 2026
The first email makes the desired action concrete. “Your first app is only a prompt away” welcomes the user with a starter prompt and points them toward building with free daily credits. Its preview text, “Copy, paste, and your first draft builds itself”, presents the first step as a copy-and-paste action.
The next email changes the focus from how to start to what to make. “Don't know what to build? Start here.” suggests a feedback board, a habit tracker, or a portfolio page, then directs the reader to begin building for free. The first two emails therefore provide a starter prompt and then three practical project directions. Both emails use a single CTA.
The following email explains the product's core workflow: describe an idea, generate an app, and iterate with more prompts. “Here's exactly how Lovable works (in 30 seconds)” and “Describe it. Lovable builds it. You iterate” express that workflow in a short sequence. The email also encourages new users to send their first prompt using daily free build credits.
After the opening run, Lovable has a one-day gap before sending the practical-problem email on day 5. That message returns to idea generation, but with a narrower frame: identify a small everyday problem and turn it into an app with one prompt. On day 6, the myth-busting email addresses concerns about whether the AI app builder will work for the reader and encourages a first prompt using five free daily credits. The order moves from workflow instruction to practical application to reassurance.
Every email uses a single CTA, but the content around it changes. The first message offers a starter prompt, the second supplies project choices, the third explains the build-and-iterate process, and the later messages address practical examples and common concerns. Each send presents a different reason to begin building.
The sequence pattern is to address the initial difficulty of getting started, provide examples, explain the product workflow, and then answer concerns. Several emails mention free building or daily credits: the first mentions free daily credits, the second directs readers to begin building for free, the third mentions daily free build credits, and the fifth mentions five free daily credits. For your own onboarding, keep the action consistent and vary the supporting reason as the user's uncertainty changes.
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