Liquitex welcome series

4 emails over 18 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeWelcome to the home of Acrylic.Discover our story, explore the range, and enjoy your exclusive welcome offer.
Day 66 days later
Email 2 · OnboardingWhat Is Acrylic Paint? Choose the rights Acrylic Paint.Learn the basics, explore techniques, and find your perfect paint.
Day 126 days later

What each email does

Day 0First emailWelcomeWelcome to the home of Acrylic.Welcomes new subscribers to the Liquitex community, introduces the brand’s story and values, and offers a discount on a first purchase. It also invites readers to explore the product range, follow the brand on social media, and sign up for SMS updates.
Day 66 days laterOnboardingWhat Is Acrylic Paint? Choose the rights Acrylic Paint.Introduces acrylic paint basics, explains how to choose a Liquitex paint format, and showcases the Basics range. It closes with a first-order discount offer.

Activation nudgeArtists who inspire. Stories that connect.Introduces three artists and their creative work, then highlights bestselling art supplies and reminds the subscriber to use their welcome discount.

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