Linear onboarding

The sequence opens on day 0 with “Welcome to Linear”, whose preview text is “Let’s get you up to speed”. The email welcomes new users and offers several starting resources in its content: a video walkthrough, setup guides, and live onboarding sessions.

On day 1, “Get started with a Linear onboarding session” turns that broad welcome into a specific invitation. Its content covers key features and core workflows, with registration as the call to action. “Setup your first project” arrives on day 3, followed by the teammate invitation on day 5 and the integrations email on day 7.

The opening email provides orientation. Next, the onboarding email invites the recipient to a live session. “Setup your first project” moves into hands-on use by guiding the recipient through creating a project, adding issues, and using project-tracking features. Its content also offers help by email.

“Bring in the people you build with” encourages the recipient to invite teammates and run a real project, emphasizing collaboration as the best way to evaluate the workspace. The final email, “Connect Slack or Teams, and GitHub to Linear”, recommends connecting Slack, Microsoft Teams, and GitHub to streamline issue creation and project updates. Its content explains how each integration works and invites the recipient to connect the tools.

The welcome is the only video email. Every email after it uses a single CTA. The project-setup and teammate-invite emails are plain text and also use a single CTA. The onboarding-session and integrations emails use a single CTA without the plain-text design trait.

Blue and purple appear on the teammate-invite and integrations emails. In order, the sequence provides orientation, a live onboarding invitation, project-setup guidance, a collaboration prompt, and integration recommendations.