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Email examplesBrandsLifterlmsSeasonal campaign

LifterLMS Black Friday sale email

Previews a Black Friday sale with 70% off new licenses and upgrades for the first three days of November, plus purchase bonuses. It emphasizes the deadline and points readers to the sales page.

Lifterlms

Day 18 after signup

Tomorrow… 70% off for 3 days only...

NOV 1-3 is the biggest discount of the year...

Why it works

  • Lead with the upcoming sale and its strongest discount so readers immediately understand the offer.
  • Make the deadline concrete by contrasting the short window for the largest discount with the smaller offer afterward.
  • Give existing customers a relevant upgrade path instead of treating every reader as a new buyer.

How it is built

  1. Personal greeting
  2. Sale preview
  3. Discount and bonuses
  4. Deadline comparison
Email copy

Hi There, Our biggest sales event of the year opens tomorrow morning at LifterLMS... Fast action takers in early November get the biggest discount... The first 3 days of November are the best 3 days... If you would like to save the most money on any brand new LifterLMS license order (or upgrade to a bigger bundle). It's a good time to get the Infinity Bundle at the cheapest price, so you get everything that LifterLMS offers. On Sunday, November 1 through Tuesday, November 3 you get: 70% off the first year of any new LifterLMS license order $6,420 in bonuses come with your purchase (bonuses details are here) Wednesday onward the discount is reduced to 60% off for the rest of the Black Friday All November Sale. 60% OFF is still great, but if you want 70% OFF, act fast... The sales page goes live tomorrow (Nov 1) here: https://lifterlms.com Cheers, Chris Badgett and Team LifterLMS P.S. Already a customer? The 70% applies to upgrades too, and we prorate the remaining value on your existing license. Reply with UPGRADE in the subject line ASAP, let us know what bundle you want to upgrade to, and we will send you your unique coupon code that includes your proration amount for even more savings... Sent to: you@example.com Unsubscribe LifterLMS, 63 Federal Street, Portland, Maine 04101, United States

Brand
Lifterlms
Industry
SaaS · Learning management software
Type
Promotional
Email
Seasonal campaign
Sent
Day 18 after signup
Sent at
Sat, 6:12 PM UTC
From
Chris from LifterLMS <team@lifterlms.com>
Sent with
ActiveCampaign
Countdown
All seasonal campaign email examples

Breakdown

See this email for your brand

Try it
  • Sales page link
  • Upgrade instructions
  • Calls to action
    0 buttons, 4 links
    Length
    232 words · 1 min read
    Images
    1
    Layout
    Single column · Text-heavy
    Voice
    Urgent
    Language
    English
    Fonts
    Open Sans, swiss, Montserrat
    Dark mode
    No custom styles

    Colors

    • #0b5394
    • #ffffff
    • #003dcc
    • #252b30
    Blue emailsLight emails

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