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Email examplesBrandsLifterlmsSeasonal campaign

LifterLMS Black Friday sale preview

Previews LifterLMS’s month-long Black Friday sale, including the discount schedule and a bundle of 19 bonuses. It also directs readers to more details and explains how existing customers can request upgrade pricing.

Lifterlms

Day 13 after signup

A friendly heads-up before our Black Friday All November Sale (the 19 bonuses)...

Opens Sunday, November 1. Here is what comes with it...

Why it works

  • Lead with the sale timing so readers immediately understand why the message is arriving before the promotion begins.
  • Explain the offer in layers: summarize the discount and bonuses first, then provide the full details for readers who want to evaluate them.
  • Use a personal sign-off and a practical note for existing customers to make a broad campaign feel more attentive to different reader needs.

How it is built

  1. Friendly opening
  2. Sale date announcement
  3. Bonus bundle overview
  4. Discount schedule
  5. Existing customer upgrade note
  6. Detailed bonus list
Email copy

Hi There, A friendly heads-up... The LifterLMS Black Friday All November Sale opens this Sunday, November 1. This year we did something different with the bonuses. Every buyer of any brand new license order at every tier gets 19 bonuses worth $6,420 that are built to be used: Courses My soon to be published book on Amazon Templates Tools Time with the team And much more... We wrote about every one of the bonuses, so you can decide before Sunday whether this year’s Black Friday All November bonus stack is worth planning around for you: https://lifterlms.com The short version of the Black Friday All November Sale details: 70% off the first year of any new LifterLMS bundle license order for the first 3 days (November 1 through 3 only), then 60% off through November 30. All new license purchases between November 1 - 30 get the $6,420 in bonuses. The Black Friday All November sale page goes live Sunday morning (November 1), and I’ll send it to you then... Cheers, Chris Badgett and Team LifterLMS P.S. Existing LifterLMS customers: the discounts and bonus access applies to upgrades too, and we prorate the remaining value on your existing license. Reply to this email with UPGRADE in the subject line, and we’ll have your custom prorated coupon ready and emailed to you ASAP after you respond. Please let us know in your email which bundle plan you would like to upgrade to. P.P.S. If you would rather not click over to the blog post with all the details, here are the 19 bonuses, listed out below. The bonus product details and more information are on the this blog post too: https://lifterlms.com LifterLMS AI Skills Library To Supercharge Your AI - 17 ready-to-use AI skills that turn Claude, ChatGPT, or Gemini into a course-building assistant that already knows LifterLMS. Expert Empire, The Book, Digital Edition - My book on building an education business, from first idea to launch. Expert Empire Launch Project Management Process - The 45 action steps from the book as a Trello board template, a CSV, and a spreadsheet for any project tool. Perfect Offer Playbook Course - Free access to the LifterLMS Academy course that takes you from a blank page to a clear, revenue-ready offer. Word of Mouth Referral Machine - A catalog of 28 ways education companies get referrals, with starter stacks for your business type. Course Business Model Explorer - A menu of delivery, access, and pricing models, with worked examples and a fill-in page to design your own. LifterLMS CRM Tagging Framework - A one-page tag and automation convention for your CRM, with a companion guide on how to use it. Precision Scorecard for Education Entrepreneurs - A weekly scorecard for the numbers that move an education business, as a Google Sheet with a guide to each one. LifterLMS VIP Facebook Group Access - The private group where the LifterLMS team and power users help each other. Normally Universe and Infinity only. Accessibility First-Pass Checklist for Online Courses - 5 fixes that make your courses work for more learners, plus a 10-minute check you can run on any lesson. Terms and Conditions Template for Education Companies - A fill-in terms template with merge fields and options, as a PDF and an editable Word file. Privacy Policy Template for Education Companies - The matching privacy policy template, same format, PDF plus editable Word file. Black Friday Sales and Marketing 101 for Course Creators Course - Free access to the Academy training on crafting and marketing your own Black Friday offer. YouTube Traffic System Course - Free access to the Academy training on getting a steady stream of leads from 3 strategic evergreen videos. Certificate Background Graphics - Ready-made certificate backgrounds to drop into your LifterLMS certificates. 100 Achievement Badge Graphics - Badge graphics to reward progress in your courses. Bonus Office Hours Mastermind Virtual Event - A live Zoom call with the LifterLMS team on Monday, December 7 at 3:00

Brand
Lifterlms
Industry
SaaS · Learning management software
Type
Promotional
Email
Seasonal campaign
Sent
Day 13 after signup
Sent at
Mon, 1:32 PM UTC
From
Chris from LifterLMS <team@lifterlms.com>
Sent with
ActiveCampaign
Plain textFounder voice
All seasonal campaign email examples

Breakdown

Calls to action
0 buttons, 4 links
Length
716 words · 3 min read
Images
1
Layout
Single column · Text-heavy
Voice
Friendly
Language
English
Fonts
Open Sans, swiss, Montserrat
Dark mode
No custom styles

Colors

  • #0b5394
  • #ffffff
  • #003dcc
  • #252b30
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