Le Creuset onboarding

4 emails over 7 days, counted from the day we signed up.

Day 0First email
Email 1 · WelcomeWelcome to Le Creuset - a lifetime of great cooking 🍳Start with free shipping on your first order — no minimum.
Day 11 day later
Email 2 · Welcome👉 FREE SHIPPING is waiting inside… 👉Don’t miss out on this exclusive offer
Day 21 day later

What each email does

Day 0First emailWelcomeWelcome to Le Creuset - a lifetime of great cooking 🍳Welcomes a new subscriber and offers free shipping on their first order with no minimum purchase requirement.
Day 11 day laterWelcome👉 FREE SHIPPING is waiting inside… 👉Le Creuset welcomes a new subscriber with free shipping on their first order, using a promotional code and calls to shop cookware and recipes.

Activation nudge⌛ Last chance to get FREE SHIPPING on your first order! ⌛Le Creuset encourages a new subscriber to place their first order by offering free shipping with no minimum. The email reinforces the offer with product credibility, recipes, and featured cookware.

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