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Email examplesBrandsLalabuSeasonal campaign

Lalabu Black Friday sale email

Lalabu promotes tiered Black Friday discounts on the Dad Shirt and other giftable apparel. A product grid highlights complementary items, with discount details and shopping calls to action repeated throughout.

Lalabu

Day 0 after signup

The Dad Shirt, now up to 30% off

Seen it on your feed? This is the one.

Why it works

  • Lead with the seasonal event and make the discount tiers easy to scan before introducing the featured product.
  • Use a curated product grid to help shoppers build a larger gift purchase around the hero item.
  • Repeat the offer beside a clear shopping call to action, then place eligibility details and exclusions near the end.

How it is built

  1. Black Friday announcement
  2. Tiered discount offer
  3. Featured product spotlight
  4. Giftable product grid
  5. Repeated offer and CTA
  6. Purchase terms and footer
Email copy

Black Friday is live. 1 ITEM 10% 2 ITEMS 20% 3+ ITEMS 30% The viral gift for new dads. The Dad Shirt $62.97 $89.95 30% OFF When you buy any 3 items. Any 2 items, 20% off. No code needed. Excludes stickers. Shop the Dad Shirt THE GIFT LIST Make it 3. Complete the set. FOR HER The Mom Shirt $55.97 $79.95 SHOP NOW → FOR THE PROUD DAD Dad Tees $24.50 $35.00 SHOP NOW → FOR THE DAD ON THE GO The Daddy Hat $26.60 $38.00 SHOP NOW → FOR THE LONG DAYS Flow Pants $34.97 $49.95 SHOP NOW → Prices shown at 30% off, when you buy 3 or more. 1 ITEM 10% off 2 ITEMS 20% off 3+ ITEMS 30% off Plus free stickers with 3 or more. No code needed. Excludes stickers. Shop Black Friday Not the right fit? You have 21 days to change your mind, plus one free size exchange per order. This applies only when Checkout+ is added to your order at checkout (it’s an option in your cart). 10% off 1 item, 20% off any 2 items, 30% off 3 or more, applied at checkout. Stickers and Checkout+ don’t count toward a tier. Free stickers with 3+ items while supplies last. Doesn’t combine with WELCOME10 or other codes. Lalabu, 909 NE 7th St Unit 1 Redmond, Oregon 97756 US Unsubscribe

Brand
Lalabu
Industry
Ecommerce · Babywearing apparel
Type
Promotional
Email
Seasonal campaign
Sent
Day 0 after signup
Sent at
Fri, 12:43 AM UTC
From
Lalabu <support@lalabu.com>
Sent with
Amazon SES
Product grid
All seasonal campaign email examples

Breakdown

Main button
“Shop the Dad Shirt”
Calls to action
2 buttons, 15 links
Length
234 words · 1 min read
Images
6
Layout
Multi-column · Visual
Voice
Urgent
Language
English
Fonts
Helvetica, Arial
Dark mode
No custom styles

Colors

  • #a0642f
  • #efebe3
  • #d99c63
  • #874f22
  • #6e736c
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