Lalabu
Day 1 after signup
Calm baby. Close to you.
Baby settles in close, and your day keeps moving.
Why it works
- Lead with the seasonal offer so readers understand the campaign before seeing individual products.
- Pair product benefits with practical details like colors and sizes to help shoppers assess fit.
- Keep the main shopping action close to the featured product, then present a related item as a secondary option.
How it is built
- Black Friday offer
- Featured shirt introduction
- Product details and colors
- Tiered discount CTA
- Related product promotion
- Return policy and terms
Email copy
BLACK FRIDAY IS LIVE · 1 ITEM 10% · 2 ITEMS 20% · 3+ ITEMS 30% THE MOM SHIRT · NEW FIT Calm baby. Close to you. Baby settles in chest to chest and your day keeps moving. Skip the complicated wraps. It’s already on. $55.97 $79.95 30% OFF WITH 3+ Shop the Mom Shirt FERN BLACK Also in Brook and Gray. Sizes S–2XL. BUY 3, GET 30% OFF + FREE STICKERS → AND ONE FOR HIM The Dad Shirt The easiest first step into babywearing. $62.97 $89.95 SHOP NOW Not the right fit? You have 21 days to change your mind, plus one free size exchange per order. This applies only when Checkout+ is added to your order at checkout (it’s an option in your cart). 10% off 1 item, 20% off any 2 items, 30% off 3 or more, applied at checkout. Stickers and Checkout+ don’t count toward a tier. Free stickers with 3+ items while supplies last. Doesn’t combine with WELCOME10 or other codes. Lalabu, 909 NE 7th St Unit 1 Redmond, Oregon 97756 US Unsubscribe