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Email examplesBrandsLa-Z-BoySeasonal campaign

La-Z-Boy Black Friday preview sale

La-Z-Boy promotes a three-day early Black Friday event with 35% off most items and a financing offer. It highlights product categories and directs shoppers to browse or visit a store.

La-Z-Boy

Day 34 after signup

OCT 30 - NOV 1 | Exclusive Preview Event

Get ahead of Black Friday and save first!

Why it works

  • Lead with the main discount and a clear deadline so the offer is immediately understandable.
  • Place financing information near the offer to give shoppers another purchase consideration without obscuring the primary deal.
  • Follow the main call to action with category links, making it easy to browse by product type.

How it is built

  1. Discount headline
  2. Limited-time dates
  3. Primary shopping button
  4. Financing details
Email copy

35% OFF EVERYTHING* 10/30 - 11/1 ONLY! SHOP NOW Get Comfy with Great Savings 0% Interest for 36 months** Minimum purchase of $9,000 required on your La-Z-Boy credit card made 10/30/26-11/1/26. Interest will be charged to your account from the purchase date if the promotional purchase is not paid in full within the 36 months. Minimum monthly payments required. Save by Category RECLINERS LEATHER RECLINERS SOFAS RECLINING SOFAS CHAIRS LOVESEATS SECTIONALS ACCESSORIES Instant Inspiration See our customers' favorite scenes and tag @lazboy on Instagram for a chance to be featured. Visit Your Saugus Store View in Browser Privacy Policy | Email Preferences | Unsubscribe Comfort Care | Parts & Warranty | Contact Us La-Z-Boy Incorporated One La-Z-Boy Drive, Monroe, MI 48162 | (855) 802‑6636 *Discount excludes advertised items, select styles, Tempur mattresses, and clearance. Cannot be combined with any other promotional offer, excluding financing. Prices do not include delivery fees. Offer valid October 30, 2026 - November 1, 2026 only at participating La-Z-Boy stores. Photographs are representative of promotional items; actual selection may vary. Featured items may not be stocked as shown. La-Z-Boy is committed to accurate advertising, but errors in product descriptions, photographs, pricing or dates may occur. We are not bound by any such errors, and we reserve the right to correct them prior to any sale of merchandise. **If any down payment is required, the qualifying purchase amount is determined prior to any down payment, taxes or delivery. See a sales associate on required down payment. Qualifying purchase amount must be on one receipt. Discounts may result in the qualifying purchase amount not being satisfied. No interest will be charged, and equal monthly payments are required on promo purchase until it is paid in full. The payments equal the amount financed divided by the number of months in the promo period, rounded up to the next whole dollar. These payments may be higher than the payments that would be required if this purchase was a non-promo purchase. During the last month(s) of the promo period the required monthly payment may be reduced due to the prior months’ rounding. Regular account terms apply to non-promo purchases. New Accounts as of 07/31/2025: Purchase APR is 34.99%. Penalty APR is 39.99%. Min Interest Charge is $2. Existing cardholders: See your credit card agreement terms. Subject to credit approval.

Brand
La-Z-Boy
Industry
Other · Furniture
Type
Promotional
Email
Seasonal campaign
Sent
Day 34 after signup
Sent at
Fri, 6:25 PM UTC
From
La-Z-Boy <la-z-boy@info.la-z-boy.com>
All seasonal campaign email examples

Breakdown

Calls to action
0 buttons, 25 links
Length
393 words · 2 min read
Images
7
Layout
Single column · Balanced

See this email for your brand

Try it
  • Product category links
  • Customer inspiration
  • Store and legal details
  • Voice
    Urgent
    Language
    English
    Fonts
    Arial, Georgia
    Dark mode
    No custom styles

    Colors

    • #ffffff
    • #404040
    • #4d5d76
    • #e6e2d5
    Light emails

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