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Email examplesBrandsLa-Z-BoySeasonal campaign

La-Z-Boy Black Friday sale email

Promotes La-Z-Boy’s Black Friday discounts, financing offer, and recliners starting at a featured price. It also highlights product guides, popular categories, and an in-store visit.

La-Z-Boy

Day 38 after signup

$399 Recliners!

Our Black Friday Sale is HERE!

Why it works

  • Lead with the main discount and a prominent product price so shoppers can quickly grasp the offer.
  • Pair the promotion with helpful product guides and category links to make browsing easier.
  • Keep financing terms and exclusions separate from the main pitch so key details are available without crowding the offer.

How it is built

  1. Sale headline and discounts
  2. Primary shopping call to action
  3. Offer details and product highlights
  4. Category shopping links
Email copy

30% OFF EVERYTHING* + Up to 50% Off Select Items+ SHOP NOW Hello There! Our Black Friday Sale is happening now with 30% off everything and up to 50% off select items through November 30th. Plus enjoy special financing of $0 down plus 0% interest for 48 months. Hurry in to your Saugus Store for all the savings and surprises of our Black Friday Sale. • Don't miss Recliners Starting at $399! • Take our Recliner Quiz or browse our Recliner Guide to find your perfect fit. • Explore Specialty Stain-Resistant Fabrics for worry-free holiday spills. • Snooze on our Napping Favorites for those holiday breaks. • Cozy up quicker with many in-stock styles ready to deliver. You’ve been waiting all year and now we’re waiting for you! Sincerely Your La-Z-Boy Team Save by Category $399 RECLINERS LEATHER RECLINERS SOFAS RECLINING SOFAS CHAIRS LOVESEATS SECTIONALS ACCESSORIES DINING ROOM BEDROOM Get the break you deserve with $0 Down + 0% Interest for 48 Months** On qualifying in-store purchases of $12,000 of more after discount made with your La-Z-Boy Credit Card between 11/2/26 -12/7/26. Equal monthly payments required for 48 months. Instant Inspiration See our customers' favorite scenes and tag @lazboy on Instagram for a chance to be featured. Visit Your Saugus Store View in Browser Privacy Policy | Email Preferences | Unsubscribe Comfort Care | Parts & Warranty | Contact Us La-Z-Boy Incorporated One La-Z-Boy Drive, Monroe, MI 48162 | (855) 802‑6636 *Discount excludes advertised items, select styles, Tempur mattresses, and clearance. Cannot be combined with any other promotional offer, excluding financing. Prices do not include delivery fees. Offer valid 11/2/2026 - 11/30/2026 only at participating La-Z-Boy stores. Photographs are representative of promotional items; actual selection may vary. Featured items may not be stocked as shown. La-Z-Boy is committed to accurate advertising, but errors in product descriptions, photographs, pricing or dates may occur. We are not bound by any such errors, and we reserve the right to correct them prior to any sale of merchandise. +Advertised items. Exclusions apply. See store for details. Offer cannot be combined with any other promotional offer, excluding financing. Offer valid 11/2/2026 - 11/30/2026. Prices do not include delivery fees. Photographs are representative of promotional items; actual selection may vary. Featured items may not be stocked as shown. La-Z-Boy is committed to accurate advertising, but errors in product descriptions, photographs, pricing or dates may occur. We are not bound by any such errors, and we reserve the right to correct them prior to any sale of merchandise. **Qualifying purchase amount must be on one receipt. Discounts may result in the qualifying purchase amount not being satisfied. No interest will be charged, and equal monthly payments are required on amount financed until it is paid in full. The payments equal the initial total promo purchase amount divided by the number of months in the promo period, rounded up to the next whole dollar. These payments may be higher than the payments that would be required if this purchase was a non-promo purchase. During the last month(s) of the promo period the required monthly payment may be reduced due to the prior months’ rounding. Regular account terms apply to non-promo purchases. New Accounts as of 7/31/25: Purchase APR 34.99%. Penalty APR 39.99%. Min Interest Charge $2. Existing cardholders: See your credit card agreement terms. Subject to credit approval.

Brand
La-Z-Boy
Industry
Other · Furniture
Type
Promotional
Email
Seasonal campaign
Sent
Day 38 after signup
Sent at
Tue, 7:15 PM UTC
From
La-Z-Boy <la-z-boy@info.la-z-boy.com>
All seasonal campaign email examples

Breakdown

Calls to action
0 buttons, 37 links
Length
564 words · 2 min read
Images
8
Layout
Single column · Balanced

See this email for your brand

Try it
  • Financing promotion
  • Social inspiration and store visit
  • Voice
    Urgent
    Language
    English
    Fonts
    Arial, Georgia
    Dark mode
    No custom styles

    Colors

    • #ffffff
    • #404040
    • #515d76
    • #000000
    • #d3dbde
    Light emails

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