Knockaround welcome series

5 emails over 49 days, counted from the first email.

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Day 0First email
Email 1 · WelcomeWelcome! 😎 Here's 25% Off Your First PurchaseAffordable sunglasses since 2005
Day 22 days later
Email 2 · Activation nudge📢 Don't Forget: Get 25% Off Your First OrderQuality shades starting at $28
Day 4543 days later

What each email does

Day 0First emailWelcomeWelcome! 😎 Here's 25% Off Your First PurchaseWelcomes new subscribers with a discount on their first order, introduces the brand’s style and story, and invites them to explore more.
Day 22 days laterActivation nudge📢 Don't Forget: Get 25% Off Your First OrderReminds the recipient that their 25% welcome offer is still available and encourages them to shop for sunglasses. Includes a discount code and links to activate the offer or shop favorites.

WelcomeWelcome! 😎 Here's 25% Off Your First PurchaseWelcomes new subscribers with a discount on their first order and introduces the brand’s laid-back style and origin story.

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