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Email examplesBrandsKiplingNewsletter

Kiplinger Today editorial newsletter

A recurring roundup of personal finance and investing articles, including timely shopping coverage. It uses brief article summaries and links to guide readers to the full stories.

Kipling

Day 11 after signup

Playing Dead to Maximize Your Investment Returns?

Why it works

  • Lead with one prominent feature story, then follow with shorter items organized by topic to make the issue easy to scan.
  • Give each story a concise explanation and a clear link to read more, while keeping promotional content separate from the editorial roundup.

How it is built

  1. Masthead and date
  2. Featured article
  3. Frugality article
  4. Shopping event coverage
  5. Additional article roundup
  6. Sponsored advisor offer
  7. Newsletter footer
Email copy

Prime Days start today. Where to score the best deals. Plus, rethinking your IPO strategy. Created for you@example.com | Web Version October 6, 2026 FOLLOW US: SIGN UP ⋅ WEBSITE Featured (Getty Images) How Playing Dead Can Maximize Your Investment Returns (Seriously) Don't ignore the markets entirely, but don't let your emotions control decisions based on headlines and volatility. Financial planner Andrew Rosen explains what to do instead. Will You Play Dead? Financial Planning 7 Penny-Pinching Habits You Should Stop Doing Right Now Trying to stretch every dollar can backfire when the time, effort, or extra expenses outweigh the savings. From driving miles out of your way just to save a few cents on gas to hoarding every glass jar in sight, some frugal shortcuts are more trouble than they're worth. Watch For These Habits In Case You Missed It (Getty Images) Score the Biggest Discounts During October Prime Day Starting Today The wait is over. Amazon's massive 48-hour fall shopping event kicked off today. If you're looking to score early holiday discounts on tech, home goods, fashion or kitchen essentials, now is the time to finalize your shopping strategy. Score Big NEXT READ: Amazon Resale: Where Amazon Prime Returns Become Your Online Bargains Initial Public Offerings Rethinking Your IPO Strategy: Why Patient Investors Can Win by Waiting Out Hot IPOs IPOs are exciting — that doesn't mean they're bargains. Investors are usually better off tuning out the IPO hype and waiting for valuations to settle. Financial adviser Steven Melnick devised a simple checklist to help you decide when to jump and when to wait. Read More Tech (Getty Images) Can AI Manage Your Money? A Guide for Your Financial Future with AI AI can't take the place of the human touch when it comes to getting investment advice and planning for your future, writes attorney Bonnie Treichel. But what can it do? Find Out Here Credit Cards These Credit Cards Have Some of the Biggest Welcome Bonuses Right Now With credit card bonuses, you can make banks pay for your business. Our personal finance experts tracked down a few of the top sign-up deals. Best CC Bonuses ADVERTISEMENT Ask a Pro: "Can I Avoid Capital Gains Tax on a Rental Property?" Capital gains tax strategies aren't one-size-fits-all. Speak with an advisor who can potentially minimize your capital gains liability and help preserve more of what you've built. SmartAsset's free quiz helps you find and compare vetted financial advisors serving your area. Take matching quiz MORE FROM KIPLINGER Don't miss our other free newsletters on everything from shopping and saving, to investing, taxes, retirement and more. Plus, get a free issue of Kiplinger Personal Finance magazine in our app. No download required! Visit the Kiplinger Store for money-saving offers to help you build wealth, cut taxes, and retire rich. And check out our corporate subscription rates for businesses and organizations. Follow Kiplinger Contact Us: Feedback | Advertise Sign Up | Print Publications | Unsubscribe Privacy Policy | Cookies Policy | Terms and Conditions When you purchase through links in our content, we may earn an affiliate commission. Future US LLC © Full 7th Floor, 130 West 42nd Street, New York, NY, 10036

Brand
Kipling
Industry
Ecommerce · Financial media
Type
Newsletter
Email
Newsletter
Sent
Day 11 after signup
Sent at
Tue, 2:40 PM UTC
From
Kiplinger Today <alerts@kiplinger.com>
All newsletter examples

Breakdown

Main button
“Will You Play Dead?”
Calls to action
7 buttons, 45 links
Length
525 words · 2 min read
Images
9, incl. a GIF
Layout
Multi-column · Balanced
Voice
Informative
Language
English
Fonts
Arial, Helvetica
Dark mode
No custom styles

Colors

  • #ee2c35
  • #ffffff
  • #fd1146
  • #333333
  • #000000
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