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Email examplesBrandsKhan AcademyOnboarding

Khan Academy onboarding donation email

A message to a new learner explains why Khan Academy keeps its lessons free and how donations support that mission. It invites the learner to contribute and closes with a note about future progress check-ins.

Khan Academy

Day 14 after signup

Why Khan Academy is free to use

We believe in education for everyone.

Why it works

  • Open with a check-in tied to the reader’s recent experience to make an onboarding message feel relevant.
  • Explain the reason behind the appeal before asking for support, then make the next step clear with one repeated call to action.
  • Use a personal sign-off to connect the organization’s mission to the person writing the email.

How it is built

  1. Personal learning check-in
  2. Free education explanation
  3. Donation appeal
  4. Impact examples
  5. Founder sign-off
  6. Donation reminder
Email copy

Hello [First name] [First name], 😅 Whew! What a first week of learning on Khan Academy! Thank you again for signing up. You have a lot of options, but Khan Academy is unique because every single one of our videos, courses, and lessons are—and will always be—free. How can we afford to give this all away? It’s because Khan Academy is a nonprofit organization, and we are sustained by the incredible support of learners like you. You can join the community of supporters who have benefited from our free, world-class education by making a donation today. Support free education today Your gift is the key to creating new content, keeping our platform running, and helping us pave the way for future innovations. Donations from our community give 167 million learners all over the world access to high-quality education in nearly 60 languages, boost the learning of approximately 700,000 students in more than 400 communities across the United States through district partnerships, and keep Khan Academy free for everyone who wants to learn! From the beginning, I envisioned a world where anyone can unlock their potential through learning. A crucial part of this vision is access, and our content will never be locked behind a paywall thanks to your help. As you use Khan Academy to reach your goals, consider making a donation to help us continue to provide a free, world-class education to anyone, anywhere. Support free education today I’ll leave you here, but our team will be back in a few days to check on your progress! Onward! -Sal P.S. Find out if your company will match your donation by clicking here! Khan Academy is a 501(c)(3) nonprofit making sure everyone has access to the education they need to reach their potential. Give today! Check out our iOS & Android apps! Khan Academy P.O. Box 1630 Mountain View, CA, 94042, US Privacy Policy · Terms of Service Manage Preference Unsubscribe

Brand
Khan Academy
Industry
Other · Online education
Type
Lifecycle
Email
Onboarding
Sent
Day 14 after signup
Sent at
Sat, 3:04 PM UTC
From
Sal from Khan Academy <salman@e.khanacademy.org>
Founder voicePersonalizedSingle CTA
All onboarding email examples

Breakdown

Main button
“Support free education today”
Calls to action
2 buttons, 19 links
Length
325 words · 1 min read
Images
6
Layout
Multi-column · Balanced
Voice
Personal note
Language
English
Fonts
Lato, arial
Dark mode
No custom styles

Colors

  • #1865f2
  • #ffffff
  • #0000ff
  • #21242c
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