KERNEL onboarding

On day 0, “🙋‍♀️ Saw your sign up on Kernel” is a personal follow-up from KERNEL’s co-founder offering help and inviting the new user to connect with the team. The next welcome email, “welcome to kernel,” introduces KERNEL’s browser infrastructure, encourages the reader to create a first browser, and previews a daily onboarding series covering setup, observability, authentication, scaling, and browser state.

That order gives the sequence two opening emails with different jobs. The first offers personal help from the team. The second establishes the product and previews the guided series. Both opening emails use a founder voice, but only the first is personalized. The welcome also uses social proof, a single call to action, and plain text.

On day 2, “stealth mode on kernel to access more websites” explains bot detection and recommends stealth mode, proxies, and related controls. On day 3, “observability on kernel” introduces live views, session replays, and browser telemetry, with a customer testimonial reinforcing these debugging features. On day 4, “auth for agents” introduces managed authentication so agents can re-authenticate automatically, then encourages the reader to set it up.

The next emails continue the progression. On day 5, “scaling your browser sessions on kernel” explains browser pools and encourages the reader to create one. On day 6, “give your browsers a memory” covers cookies, extensions, local storage, and session state, then encourages the reader to create a reusable profile and explore the documentation. The emails arrive on each day from day 1 through day 6, following the day 0 check-in.

KERNEL uses a founder voice in all seven emails, while personalization appears only in the opening check-in and the stealth-mode email. Social proof appears in the welcome, stealth-mode, observability, and authentication emails. This makes social proof a feature of selected emails rather than every message.

A single call to action appears in the welcome, stealth-mode, authentication, scaling, and browser-memory emails. Plain text appears in the welcome, authentication, scaling, and browser-memory emails. Across the sequence, KERNEL begins with human outreach, introduces the product route, and then covers stealth, observability, authentication, scaling, and browser state in separate onboarding emails.