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Email examplesBrandsKay JewelersSale / discount

KAY Jewelers gold engagement ring sale email

Promotes a limited-time extra discount on qualifying purchases made with the KAY Jewelers Credit Card. The email showcases gold engagement ring styles and links to a guide for choosing a ring.

Kay Jewelers

Day 18 after signup

Trending Now: Yellow Gold Engagement Rings đź’›

Get an EXTRA 5% OFF‡ qualifying purchases with the KAY Jewelers Credit Card.

Why it works

  • Lead with the offer and its deadline so the promotion is immediately clear.
  • Pair product browsing with a relevant style guide to support shoppers who are still deciding.
  • Keep the redemption requirements near the discount so customers understand how to use it.

How it is built

  1. Limited-time offer banner
  2. Discount and redemption details
  3. Shopping action buttons
  4. Engagement ring lineup
  5. Ring style guide
  6. Category navigation and footer
Email copy

View this email in browser       LIMITED TIME     EXTRA 5% OFF‡   On qualifying purchases when you use the KAY Jewelers Credit Card. Use code EXTRA5OFF at checkout now through 11/10/26 11:59 PM ET.   Shop Now   Apply Now     Meet the Lineup       Shop this Style       Shop this Style       Shop this Style       Shop this Style   Shop All Gold Engagement Rings   Engagement Ring Style Guide   Check out popular ring styles for inspiration on choosing the perfect ring for your engagement.   Learn More     Necklaces   Bracelets   Engagement & Wedding   Gift Ideas     Earrings   Watches   Sale & Pre-Owned   Personalized   My Account | Contact Us | Privacy Policy | Unsubscribe ‡ To redeem in-store: See Jewelry Expert for full details. To redeem online: use code EXTRA5OFF at checkout. Discount will not be applied until the KAY Jewelers Credit Card is selected as Payment Method and the KAY Jewelers Credit Card number is entered. Offer can be combined with storewide promotions. Cannot be combined with promotional financing plans, other coupon or credit promotion. Excludes Armani Exchange, Emporio Armani, Bulova American Girl, Bulova Frank Sinatra, Bulova Marc Anthony, Bulova Archive Series, Casio, Citizen Premier, Coach, Fossil, Frederique Constant, Hamilton, Hugo Boss, Lacoste, Mido, Movado, Skagen, Tissot, and select JBW watches, smartwatches, watchbands, loose diamonds and gemstones, Le Vian® Vault online collection, KAY Signature™, Lashbrook®, Rocksbox charm necklaces, JAXXON, clearance, closeouts, previously owned styles, specially priced styles, special events, custom design from scratch jewelry, jewelry cleaner, charity items, protection plans, repairs, services, purchases made with trade-ins, purchases of gift cards, and previous purchases. Promotions, prices, styles, and availability may vary by store and online. Offer excludes designer brands, licensed or exclusive collections, and new arrivals. Valid 10/8/26 - 11/10/26 11:59PM ET. Credit card offers are subject to credit approval. KAY Jewelers Credit Card Accounts are issued by Comenity Capital Bank, a Bread Financial® Company. ⬩Limited to items available for Buy Online Pick Up in Store. Availability, selection, and order cut-off time may vary by location. Fees apply to same day delivery. For details, see www.KAY.com. §FREE shipping offer is valid on your KAY.com purchase. $199 minimum purchase is required, excluding tax. Offer only applies to standard and expedited shipping options. Expedited shipping is not available for delivery to APO, FPO, DPO addresses. See KAY.com for details. To ensure delivery to your inbox, please add email@em.kay.com to your address book. This email was sent by: Kay® Jewelers - 375 Ghent Rd., Akron, Ohio 44333 This email was sent for promotional and marketing purposes. If you no longer wish to receive these emails, unsubscribe using the link above. © 2000-2026 Sterling Jewelers Inc. dba KAY Jewelers

Brand
Kay Jewelers
Industry
Other · Jewelry
Type
Promotional
Email
Sale / discount
Sent
Day 18 after signup
Sent at
Wed, 11:18 AM UTC
From
KAY <email@em.kay.com>
Discount codeProduct grid
All sale / discount email examples

Breakdown

Main button
“Necklaces”
Calls to action
8 buttons, 44 links
Length
437 words · 2 min read
Images
15, incl. a GIF
Layout
Multi-column · Visual
Voice
Urgent
Language
English
Fonts
Poppins, Trebuchet MS, Droid Serif
Dark mode
No custom styles

Colors

  • #325964
  • #ffffff
  • #000000
Teal emailsLight emails

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