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Email examplesBrandsKay JewelersSale / discount

KAY Jewelers limited-time sale email

Promotes discounts on select jewelry and limited-time specials, with an extra credit-card offer. It features product categories and a featured diamond deal alongside shopping buttons.

Kay Jewelers

Day 20 after signup

Starts NOW 🖤 This Sale is SO EXTRA

25-40% OFF* + EXTRA 10% OFF* Select Styles

Why it works

  • Lead with the sale urgency and discount so the campaign’s purpose is clear immediately.
  • Pair the broad offer with a featured product and category links to give shoppers several ways to browse.
  • Keep the shopping calls to action close to the relevant offer or product section.

How it is built

  1. Limited-time offer
  2. Credit-card discount
  3. Sale introduction
  4. Featured product deal
  5. Category navigation
Email copy

View this email in browser       LIMITED TIME   EXTRA 5% OFF‡   On qualifying purchases when you use the KAY Jewelers Credit Card. Use code EXTRA5OFF at checkout now through 11/10/26 11:59 PM ET.   Shop Now   Apply Now     Indulge in the Keepers   Discover must-haves on sale and find your next obsession.       Shop Earrings       Shop Necklaces       Shop Bracelets       Shop Rings   Shop All     UP TO 50% OFF† Limited-Time Specials     NOW $549.99† WAS $1,099.99   1/4 CT. T.W^ Diamonds   Shop Now       Necklaces   Bracelets   Engagement & Wedding   Gift Ideas     Earrings   Watches   Sale & Pre-Owned   Personalized   My Account | Contact Us | Privacy Policy | Unsubscribe * Off ticketed price. Excludes Excludes Armani Exchange, Bulova Frank Sinatra, Bulova Marc Anthony, Bulova Archive Series, Casio, Coach, Fossil, Hamilton, Hugo Boss, Mido, Movado, Tissot, Citizen Premier, Frederique Constant watches, and select JBW watches, smartwatches, watchbands, loose diamonds and gemstones, Le Vian® Vault online collection, KAY Signature™, Lashbrook®, Rocksbox charm necklaces, JAXXON, clearance, closeouts, previously owned styles, Limited Time Specials, specially priced styles, special events, custom design from scratch jewelry, jewelry cleaning items, charity items, protection plans, repairs, services, gift cards, and previous purchases. Offer may exclude certain new items, designer brands, and licensed or exclusive collections. Promotions, prices, styles and availability may vary by store and online. Extra 10% off valid for select styles only and is not combinable with any coupons, but is combinable with 25-40% off Everything promotion prices. Excludes trade-ins. Extra 10% off applied in cart online on select styles only. Minimum purchase amounts do not include taxes and shipping. Cannot be combined with any other offer. See Jewelry Expert in-store or chat with an Expert online for full details. Offer valid through 10/30/26 at 11:59 PM ET. at 11:59 PM ET. ‡ To redeem in-store: See Jewelry Expert for full details. To redeem online: use code EXTRA5OFF at checkout. Discount will not be applied until the KAY Jewelers Credit Card is selected as Payment Method and the KAY Jewelers Credit Card number is entered. Offer can be combined with storewide promotions. Cannot be combined with promotional financing plans, other coupon or credit promotion. Excludes Armani Exchange, Emporio Armani, Bulova American Girl, Bulova Frank Sinatra, Bulova Marc Anthony, Bulova Archive Series, Casio, Citizen Premier, Coach, Fossil, Frederique Constant, Hamilton, Hugo Boss, Lacoste, Mido, Movado, Skagen, Tissot, and select JBW watches, smartwatches, watchbands, loose diamonds and gemstones, Le Vian® Vault online collection, KAY Signature™, Lashbrook®, Rocksbox charm necklaces, JAXXON, clearance, closeouts, previously owned styles, specially priced styles, special events, custom design from scratch jewelry, jewelry cleaner, charity items, protection plans, repairs, services, purchases made with trade-ins, purchases of gift cards, and previous purchases. Promotions, prices, styles, and availability may vary by store and online. Offer excludes designer brands, licensed or exclusive collections, and new arrivals. Valid 10/8/26 - 11/10/26 11:59PM ET. Credit card offers are subject to credit approval. KAY Jewelers Credit Card Accounts are issued by Comenity Capital Bank, a Bread Financial® Company. † Offer valid while supplies last. Excludes previous purchases. Cannot be combined with any other offer. Promotions, prices, styles and availability may vary by store and online. See Jewelry Expert in-store or chat with an Expert online for details. Offer valid through 11/01/26 at 11:59 PM ET. ^Diamond and Lab-Grown Diamond carat (ct.) total weights (t.w.) are approximate and may vary by no more than .07 below the stated weight. ⬩Limited to items available for Buy Online Pick Up in Store. Availab

Brand
Kay Jewelers
Industry
Other · Jewelry
Type
Promotional
Email
Sale / discount
Sent
Day 20 after signup
Sent at
Fri, 11:19 AM UTC
From
KAY <email@em.kay.com>
Discount codeProduct grid
All sale / discount email examples

Breakdown

Main button
“Necklaces”
Calls to action
8 buttons, 42 links
Length
703 words · 3 min read
Images
13, incl. a GIF
Layout
Multi-column · Balanced
Voice
Urgent
Language
English
Fonts
Poppins, Trebuchet MS, TimesNewRoman
Dark mode
No custom styles

Colors

  • #294b5a
  • #ffffff
  • #000000
  • #e4eef6
Blue emailsLight emails

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