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Email examplesBrandsKay JewelersSeasonal campaign

KAY Jewelers Black Friday early access sale

KAY promotes Black Friday deals, including discounts on gold jewelry and an extra cardholder offer with a checkout code. The email organizes shopping links by jewelry category and gift ideas.

Kay Jewelers

Day 45 after signup

On Now: Up to 40% OFF* Select Styles 🛍️ Black Friday Early Access

+ EXTRA 5% OFF‡ on Qualifying Purchases for Cardholders

Why it works

  • Lead with the seasonal event and a clear savings headline so readers immediately understand the campaign.
  • Place a specific offer and shopping action near the top, then follow with product categories that make browsing easy.
  • Use concise product highlights to break up dense promotional terms and direct attention to the main deals.

How it is built

  1. Limited-time offer
  2. Cardholder discount details
  3. Gold jewelry sale
  4. Black Friday deal highlight
Email copy

View this email in browser       LIMITED TIME   EXTRA 5% OFF‡   On qualifying purchases when you use the KAY Jewelers Credit Card. Use code EXTRA5OFF at checkout now through 11/10/26 11:59 PM ET.   Shop Now   Apply Now     40% OFF* 10K & 14K Gold Jewelry   Styles made for wearing on repeat.     Shop Earrings     Shop Necklaces     Shop Bracelets   Shop All Gold on Sale     UP TO 50% OFF† Black Friday Deals     NOW $149.99† WAS $299.99   Shop Now   The Best of Gold Classics   From 10K and 14K gold, gift the perfect balance of beauty, durability and value.   Learn More       Necklaces   Bracelets   Engagement & Wedding   Gift Ideas     Earrings   Watches   Sale & Pre-Owned   Personalized   My Account | Contact Us | Privacy Policy | Unsubscribe * Off ticketed price. Excludes Armani Exchange, Bulova Frank Sinatra, Bulova Marc Anthony, Bulova Archive Series, Casio, Citizen Premier, Fossil, Frederique Constant, Hamilton, Mido, Movado, Tissot, and select JBW watches, smartwatches, watchbands, loose diamonds and gemstones, Le Vian® Vault online collection, KAY Signature™, Lashbrook®, JAXXON, Rocksbox charm necklaces, clearance, previously owned styles, Black Friday Specials, specially priced styles, special events, custom design from scratch jewelry, jewelry cleaner, charity items, protection plans, repairs, services, gift cards, and previous purchases. Offer may exclude certain new items, designer brands, and licensed or exclusive collections. Promotions, prices, styles and availability may vary by store and online. Cannot be combined with any other offer. See Jewelry Expert in-store or chat with an Expert online for full details. Offer valid through 11/19/26 at 11:59 PM ET. ‡ To redeem in-store: See Jewelry Expert for full details. To redeem online: use code EXTRA5OFF at checkout. Discount will not be applied until the KAY Jewelers Credit Card is selected as Payment Method and the KAY Jewelers Credit Card number is entered. Offer can be combined with storewide promotions. Cannot be combined with promotional financing plans, other coupon or credit promotion. Excludes Armani Exchange, Emporio Armani, Bulova American Girl, Bulova Frank Sinatra, Bulova Marc Anthony, Bulova Archive Series, Casio, Citizen Premier, Coach, Fossil, Frederique Constant, Hamilton, Hugo Boss, Lacoste, Mido, Movado, Skagen, Tissot, and select JBW watches, smartwatches, watchbands, loose diamonds and gemstones, Le Vian® Vault online collection, KAY Signature™, Lashbrook®, Rocksbox charm necklaces, JAXXON, clearance, closeouts, previously owned styles, specially priced styles, special events, custom design from scratch jewelry, jewelry cleaner, charity items, protection plans, repairs, services, purchases made with trade-ins, purchases of gift cards, and previous purchases. Promotions, prices, styles, and availability may vary by store and online. Offer excludes designer brands, licensed or exclusive collections, and new arrivals. Valid 10/8/26 - 11/10/26 11:59pm ET.  Credit card offers are subject to credit approval. KAY Jewelers Credit Card Accounts are issued by Comenity Bank, a Bread Financial® company. † Offer valid while supplies last. Excludes previous purchases. Cannot be combined with any other offer. Promotions, prices, styles and availability may vary by store and online. See Jewelry Expert in-store or chat with an Expert online for details. Offer valid through 11/29/26 at 11:59 PM ET. ⬩Limited to items available for Buy Online Pick Up in Store. Availability, selection, and order cut-off time may vary by location. Fees apply to same day delivery. For details, see www.KAY.com. §FREE shipping offer is valid on your KAY.com purchase, no minimum purchase is required. Offer only applies to standard and expedited shipping options. Expedited shipping is not available for delivery to APO, FPO, DPO addresses. This promotional offer is valid from 11/06/26 – 1/01/27. See See KAY.com for

Brand
Kay Jewelers
Industry
Other · Jewelry
Type
Promotional
Email
Seasonal campaign
Sent
Day 45 after signup
Sent at
Tue, 12:19 AM UTC
From
KAY <email@em.kay.com>
Discount codeProduct grid
All seasonal campaign email examples

See this email for your brand

Try it
  • Category navigation
  • Breakdown

    Main button
    “Necklaces”
    Calls to action
    8 buttons, 42 links
    Length
    652 words · 3 min read
    Images
    13, incl. a GIF
    Layout
    Multi-column · Balanced
    Voice
    Urgent
    Language
    English
    Fonts
    Poppins, Trebuchet MS, TimesNewRoman
    Dark mode
    No custom styles

    Colors

    • #ffffff
    • #344850
    • #000000
    • #e4eef6
    Light emails

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