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Email examplesBrandsKay JewelersSale / discount

KAY Jewelers buy-one-get-one-free sale email

Promotes a buy-one-get-one-free offer on select styles under $500, alongside limited-time discounts. It directs shoppers to browse earrings, necklaces, bracelets, and other jewelry categories.

Kay Jewelers

Day 9 after signup

Buy One, Get One Free* on Select Styles Under $500 ✨

Earrings, necklaces and bracelets, there’s lots to love.

Why it works

  • Lead with a clear offer in the subject, then connect it to a simple styling idea in the email body.
  • Organize shopping links by product category and price point to give readers direct paths to relevant items.
  • Keep detailed exclusions and expiration terms in the footer so the main message stays focused on the offer.

How it is built

  1. Classic styling headline
  2. Under-$500 category links
  3. Limited-time sale offer
  4. Featured price promotion
  5. Shopping category navigation
  6. Offer terms and footer
Email copy

View this email in browser       Build on the Classics   Create combinations that never go out of style.     Shop Earrings Under $500     Shop Necklaces Under $500     Shop Bracelets Under $500   Shop All Under $500     ONLINE EXCLUSIVE   UP TO 50% OFF† Limited-Time Specials     NOW $54.99† SAVE $55   Shop Now       Necklaces   Bracelets   Engagement & Wedding   Gift Ideas     Earrings   Watches   Sale & Pre-Owned   Personalized   My Account | Contact Us | Privacy Policy | Unsubscribe * Online only. Off ticketed price. Excludes rings, watches, watchbands, loose diamonds and gemstones, Le Vian® Vault online collection, KAY Signature™, JAXXON, Rocksbox charm necklaces, personalized jewelry, clearance, previously owned styles, specially priced styles, special events, custom design from scratch jewelry, protection plans, and previous purchases. Offer may exclude online exclusive Limited Time Deals, certain new items, designer brands, and licensed or exclusive collections. Promotions, prices, styles and availability may vary by store and online. Discount is based on lowest priced item and is prorated across all items. Cannot be combined with any other offer. Chat with a Jewelry Expert online for full details. Offer valid through 10/07/26 at 11:59 PM ET. † Offer valid online only and while supplies last. Excludes previous purchases. Cannot be combined with any other offer. Promotions, prices, styles, and availability may vary by store and online. Cannot be combined with any other offer. Chat with an Expert online for full details. Offer valid through 10/07/26 at 11:59 PM ET. ⬩Limited to items available for Buy Online Pick Up in Store. Availability, selection, and order cut-off time may vary by location. Fees apply to same day delivery. For details, see www.KAY.com. §FREE shipping offer is valid on your KAY.com purchase. $199 minimum purchase is required, excluding tax. Offer only applies to standard and expedited shipping options. Expedited shipping is not available for delivery to APO, FPO, DPO addresses. See KAY.com for details. To ensure delivery to your inbox, please add email@em.kay.com to your address book. This email was sent by: Kay® Jewelers - 375 Ghent Rd., Akron, Ohio 44333 This email was sent for promotional and marketing purposes. If you no longer wish to receive these emails, unsubscribe using the link above. © 2000-2026 Sterling Jewelers Inc. dba KAY Jewelers

Brand
Kay Jewelers
Industry
Other · Jewelry
Type
Promotional
Email
Sale / discount
Sent
Day 9 after signup
Sent at
Mon, 11:15 AM UTC
From
KAY <email@em.kay.com>
All sale / discount email examples

Breakdown

Main button
“Necklaces”
Calls to action
8 buttons, 41 links
Length
370 words · 2 min read
Images
15, incl. a GIF
Layout
Multi-column · Visual
Voice
Urgent
Language
English
Fonts
Poppins, Trebuchet MS, Droid Serif
Dark mode
No custom styles

Colors

  • #ffffff
  • #344850
  • #000000
  • #e4eef6
Light emails

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