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Email examplesBrandsKapwingOnboarding

Kapwing onboarding email

Introduces Kapwing’s browser-based video tools, from recording and editing to AI generation and collaboration. It invites the new user to start creating for free.

Kapwing

Day 4 after signup

Everything you need to build videos — Welcome to Kapwing

Recording, editing, subtitles, and AI in one

Why it works

  • Group the main capabilities into a concise list so new users can quickly see what the product helps them do.
  • Follow the feature overview with a low-friction next step that tells readers how to begin.

How it is built

  1. Personal greeting
  2. Tool overview
  3. Collaboration mention
  4. Free-start invitation
  5. Team sign-off
Email copy

Hi [First name], If you're building a video from scratch, these tools cover everything you need: — Record in your browser (camera, screen, or both) — Edit, trim, and polish videos — Subtitle and translate in 100+ languages — Generate videos, B-roll, voice-overs, and images with AI Collaborate with clients or teammates with a shareable link. Start creating for free — straight from your browser. Happy creating, The Kapwing Team Get Started

Brand
Kapwing
Industry
SaaS · Video editing software
Type
Lifecycle
Email
Onboarding
Sent
Day 4 after signup
Sent at
Tue, 3:51 AM UTC
From
Kapwing <no-reply@kapwing.com>
Sent with
SendGrid
PersonalizedSingle CTA
All onboarding email examples

Breakdown

Main button
“Get Started”
Calls to action
1 button, 2 links
Length
67 words · Under a minute
Images
3
Layout
Single column · Visual
Voice
Friendly
Language
English
Fonts
Helvetica, arial
Dark mode
No custom styles

Colors

  • #ff3db5
  • #ffffff
  • #000000
Pink emailsLight emails

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