Kampgrounds of America onboarding

3 emails over 38 days, counted from the day we signed up.

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Day 26First email
Email 1 · WelcomeWelcome to KOA, [First name]!Let’s get ready to camp! We are excited to have you join us for the best camping season yet.
Day 359 days later
Email 2 · Feature tipDiscover the KOA DifferenceWhen you see the friendly yellow sign, you know you’re in store for the KOA experience...
Day 383 days later

What each email does

Day 26First emailWelcomeWelcome to KOA, [First name]!KOA welcomes the subscriber, introduces its campground network and previews the kinds of emails to expect. It invites them to find a campground and set their interests for more relevant tips.
Day 359 days laterFeature tipDiscover the KOA DifferenceIntroduces the KOA campground experience, then highlights its Trip Planner as a way to map a route, find campgrounds, and book multiple stops. It also invites campers to follow and share their adventures with KOA.

Activation nudge[First name]—Don't Forget to Set Your PreferencesKOA asks the recipient to choose their preferred camping style so it can send more relevant content. The email presents options for RV, tent, cabin, or all types of camping.

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