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Email examplesSequencesJos. A. Bank

Jos. A. Bank welcome series

4 emails over 5 days, counted from the day we signed up.

Clone this sequencePreview it for your brand
  1. Day 1First email
    Email 1 · WelcomeYour welcome gift: $25 off $125+From first impressions to final toasts, you'll look the part.
  2. Day 21 day later
    Email 2 · WelcomeJoin Bank Account Rewards® today.Get exclusive birthday offers, free shipping & more!
  3. Day 31 day later

What each email does

  1. Day 1First emailWelcomeYour welcome gift: $25 off $125+Welcomes the new subscriber with a $25 discount on qualifying purchases and free shipping over $50. It introduces shopping categories and includes the offer terms.
  2. Day 21 day laterWelcomeJoin Bank Account Rewards® today.A signup follow-up offers a discount on a qualifying purchase and free shipping, while encouraging the recipient to join the brand’s rewards program.
Email 3 · Activation nudgeDon’t forget to use your $25 off $125+Your exclusive discount is almost gone—use it on your first purchase.
  • Day 52 days later
    Email 4 · Activation nudgeLAST CALL: Your welcome offer ends tonight.Get $25 off $125+ today only.
  • Day 3
    1 day later
    Activation nudgeDon’t forget to use your $25 off $125+Reminds new subscribers to use their welcome discount on a first purchase before it expires. It pairs the offer code with links to shop several clothing categories.
  • Day 52 days laterActivation nudgeLAST CALL: Your welcome offer ends tonight.Reminds a new subscriber that their welcome discount is about to expire and encourages them to shop. It follows the offer with links to several clothing categories and store information.
  • See this sequence written for your brand

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