Jomashop sends four emails over six days, counted from signup, beginning with a welcome email and continuing with activation nudges. Free shipping appears after the welcome, while the final email includes personalization and a single CTA.
Updated Oct 3, 2026
Jomashop’s first message is a welcome email sent on day 3. Its subject, "👋 Welcome! Here's $20 off* your first order 👋", presents $20 off a first order, while the preview text, "Limited Time Only!", adds a time-limited cue before the email is opened. The email content makes clear that exclusions and redemption terms apply.
The next email arrives on day 4 as an activation nudge, with "⏳ Your $20 off* is waiting! ⏳" in the subject and "Don’t forget to claim $20 off when you spend $250 or more*" in the preview text. A further activation nudge follows on day 5, and the final message arrives on day 6. The emails therefore arrive on consecutive days from day 3 through day 6.
The emails present the incentive with different urgency cues. The first email welcomes the subscriber, the next says the offer is waiting, and the day 5 subject, "⌛ Last Chance: Take $20 Off Your First Order!", frames the discount as a limited-time opportunity. Its preview text, "Time is up! Shop now to claim your exclusive offer", continues that deadline language.
The final activation nudge uses the subject "Hey" and the preview text "Claim your exclusive offer". Its content encourages the subscriber to place a first order and use a welcome discount. Across the activation nudges, the offer is paired with reminders to claim it, a last-chance message, or a direct shopping prompt.
Free shipping is absent from the welcome email and appears in each later message. The day 4 email highlights it alongside the $20 discount, the day 5 email includes free shipping on orders over $100, and the day 6 email mentions free shipping over a threshold while also highlighting authentic products. These details add content to the welcome-discount message.
The visual treatment varies across the activation nudges: the day 4 email uses red, the day 5 email uses blue, and the day 6 email returns to red. Only the final "Hey" email has the single CTA and personalized design traits. Its content also points to authentic products, free shipping over a threshold, and one shopping CTA.
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