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Email examplesBrandsJo MaloneSeasonal campaign

Jo Malone London post-summer fragrance campaign

The email encourages readers to refresh their fragrance wardrobe with colognes suited to the changing season. It also promotes a limited-time gift-with-purchase offer and highlights a few recommended products.

Jo Malone

Sep 29, 2026

Beat post-summer blues

Discover a new scent this month.

Why it works

  • Use a seasonal subject and opening idea to make product recommendations feel relevant to the moment.
  • Place the offer after the editorial introduction so the email balances brand storytelling with a clear purchase incentive.
  • End with a compact product selection and direct shopping links for readers ready to browse.

How it is built

  1. Category navigation
  2. Seasonal fragrance story
  3. Shop colognes CTA
  4. Gift-with-purchase offer
  5. Recommended product grid
  6. Offer terms and footer
Email copy

Cologne Home Bath & Body Men's Edit Gifts Let The Sun Linger It might be September, which often means a return to routine after summer holidays, but there’s no reason why the same should apply to your fragrance wardrobe. Enjoy out-of-season sunshine with a new cologne or Scent Layering combiner: Grapefruit uplifts, Peony & Blush Suede warms and English Oak & Hazelnut freshens when paired with another cologne. Shop Colognes Find A Store A Deluxe Miniatures Trio, On Us Limited time only: Enjoy a complimentary trio of deluxe miniatures with any $175 purchase. While supplies last. CODE: TRIOGIFT SHOP NOW We Think You'll Love Wood Sage & Sea Salt Cologne Shop Now English Pear & Freesia Cologne Shop Now English Pear & Freesia Reed Diffuser Shop Now © Jo Malone London 2026 FAQs | Update | Unsubscribe | Privacy Policy *Offer begins at 12:00 a.m. EST on 8/27/2026 and ends at 11:59 p.m. EST on 9/30/2026. Enter offer code TRIOGIFT at checkout to receive complimentary standard shipping and your Trio Gift with your purchase of $175 or more at JoMalone.com. US residents only. One per person and one offer code per order. Quantities are limited. While supplies last. *Offer is not applicable to and applicable amount does not include the purchase of items noted as not eligible; gift subscription; gift cards; eGift cards sales tax; shipping and handling fees; items that are not in stock at the time of purchase; pending purchases or purchases made prior to or after the conclusion of the offer. All purchases are subject to bank authorization prior to processing. Only authorized purchases will be processed and shipped. We reserve the right to cancel any order due to unauthorized, altered, or ineligible use of offer and to modify or cancel this promotion due to system error or unforeseen problems. We reserve the right to substitute any free item offered with an item of equal or greater value. Free items are not eligible for returns or exchanges. Allow up to 3 business days for process and 1 day for overnight shipment. Offer is subject to change without notice. Offer is not eligible for Buy Online, Pick up In-store or Same Day Delivery. Other restrictions may apply. Jo Malone London Online (A Division of Jo Malone London), 767 Fifth Avenue, New York, NY 10153

Brand
Jo Malone
Industry
Ecommerce · Fragrance and beauty
Type
Promotional
Email
Seasonal campaign
Sent
Sep 29, 2026
Sent at
Tue, 12:05 PM UTC
From
Jo Malone London <jomalone@em.jomalone.com>
Discount codeProduct gridFree shipping
All seasonal campaign email examples

Breakdown

Main button
“Shop Colognes”
Calls to action
4 buttons, 28 links
Length
453 words · 2 min read
Images
7
Layout
Multi-column · Balanced
Voice
Inspirational
Language
English
Fonts
Lars Malone Pro, Malone Serif, Times New Roman
Dark mode
Custom dark styles

Colors

  • #fcf9ee
  • #292929
Light emails

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