JetBlue Airways
Day 32 after signup
Today only. Get 15% off in the bag.
Why it works
- A short deadline in the subject and opening line makes the offer's time limit immediately clear.
- A playful travel-themed hook gives the discount a more distinctive opening than a bare percentage.
- Detailed eligibility terms help explain the limits of the offer after the main promotional message.
How it is built
- Urgent offer teaser
- Discount details
- Flight eligibility terms
- Vacation package terms
- Footer and preferences
Email copy
Trip or treat? Hurry, ends tonight. Preference Center | Help | Business Travel | Privacy | About JetBlue Add jetblueairways@marketing.jetblue.com to your address book to ensure delivery to your inbox. This e-mail was sent to you@example.com. To update your preferences or unsubscribe from future JetBlue emails please click here. We're sorry, but email messages sent in reply to this message will not be answered. If you have questions, please visit the Help section at jetblue.com. JetBlue Airways, 27-01 Queens Plaza North, Long Island City, NY 11101. 1. Promo Code Terms and Restrictions: Promo code TREAT15 is valid until 10/28/26 (11:59 P.M. ET) for 15% off the pre-tax flight fare of eligible JetBlue Main or EvenMore fares on nonstop flights for travel 11/2-2/10/27 (excluding Friday and Sunday travel). Blackout dates: 11/19/26-11/30/26, 12/17/26-1/4/27 and 1/18/27. Discount applies to the pre-tax flight fare only and excludes taxes and fees. View details on government taxes and fees. Subject to availability. Eligible fare options include Main Base, Main, Main Flex, EvenMore® Base, EvenMore®, and EvenMore® Flex; fare options vary by route and flight, and not all fare tiers may be available on an eligible itinerary. Code is valid for flights purchased online through jetblue.com and new bookings only; limit one code per booking. Code is not valid in connection with JetBlue Vacations packages, Mint® or BlueFirst fares in any tier, transatlantic flights, connecting itineraries, Award Flights, Cash + Points redemption bookings, taxes/fees, partner, codeshare or interline flights, including JetBlue flights when at least one segment is operated by a partner airline, baggage fees, or any other products or services. Code cannot be combined with other offers, cannot be partially redeemed, has no cash value, and is not redeemable for cash. Checked Bag Allowance/Fees: Click here to view checked baggage allowance and fees, including peak-season pricing. Change/Cancellation Fees: No change and cancel fees for most fares, except Main Base, EvenMore® Base, BlueFirst Base and Mint Base. Fare differences may apply. Eligible cancellations will receive a JetBlue Travel Credit in the amount of the flight fare plus any applicable taxes and fees, less any applicable cancellation fee, valid for 12 months from the original ticketing date. See details on expiration date here. Changes/cancellations must be made prior to scheduled departure (otherwise fare is forfeited). All flight reservations made one week or more prior to a flight's departure may be cancelled without penalty up to 24 hours after the reservation is made for a full refund to the original form of payment. View change/cancel fees information. Proper documentation required for boarding. Flight terms and conditions apply. †Up to $450 Off Flights + Hotel Terms and Restrictions (Taxes/Gov’t Fees included): Promo codes are valid from 10/6/26 - 11/3/26 (11:59 PM ET) for travel 10/9/26 - 3/31/27. HOLIDAYPREP50 is valid for $50 off a JetBlue Vacations package (roundtrip flights + hotel) when you spend $1,250+. HOLIDAYPREP150 is valid for $150 off a JetBlue Vacations package (roundtrip flights + hotel) when you spend $3,200+. HOLIDAYPREP300 is valid for $300 off a JetBlue Vacations package (roundtrip flights + hotel) when you spend $5,000+. HOLIDAYPREP450 is valid for $450 off a JetBlue Vacations package (roundtrip flights + hotel) when you spend $7,400+. Minimum spend requirements include applicable taxes and government-imposed fees, but does not include property fees or any other additional property-assessed fees. These discounts do not apply to the Best Price Guarantee. For discount to apply, both departing/returning flight and hotel stay must be within the eligible travel period. Limit of one discounted booking per person per JetBlue Vacations destination. Promo code (case-sensitive) is valid towards one JetBlue Vacations package purchase only and cannot be applied for insurance, baggage fee