Jellycat onboarding

3 emails over 39 days, counted from the day we signed up.

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Day 32First email
Email 1 · WelcomeWelcome to the wonderful world of JellycatDropping joy straight into your inbox!
Day 364 days later
Email 2 · WelcomeHi there, welcome to the home of Jellycat!Learn more about the Jellycat story...
Day 393 days later

What each email does

Day 32First emailWelcomeWelcome to the wonderful world of JellycatWelcomes new subscribers with an introduction to Jellycat’s Loveables and Amuseables collections. It also points readers to the brand’s social channels and rewards program.
Day 364 days laterWelcomeHi there, welcome to the home of Jellycat!Introduces Jellycat’s London origins and anniversary story, then invites readers to meet its characters and explore collections and new arrivals.

WelcomeNew friends, welcome!Welcomes the subscriber to the Jellycat community and introduces new arrivals, bestsellers, social channels, support resources, and care tips.

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