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- Make the purpose clear in the headline so recipients immediately understand why they received the email.
- Use one prominent confirmation button and explain what happens if the recipient does not click it.
- Keep the message brief, with legal and company details separated into a footer.
How it is built
- Subscription confirmation headline
- Friendly signup message
- Confirmation button
- Unsubscribe clarification
Email copy
Confirm your email subscription Send me Jellycat joy! Yes, I want to subscribe If you didn't subscribe to receive our emails, feel free to disregard this email. You will not be subscribed to our email list if you haven't clicked the link above. If you would like to sign up for our emails, simply click the button to receive Jellycat joy in your inbox! Copyright © 2025 Jellycat Ltd. All rights reserved. Terms & Conditions apply. Jellycat Ltd Registration Number: 3591414. Jellycat Ltd, Westworks Building, 195 Wood Lane, London, W12 7FQ. Can't see this email? View in Your Browser