Jam onboarding

9 emails over 24 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeQuick hello from Jam
Day 0Same day
Email 2 · OnboardingYour first Jam takes 30 seconds
Day 11 day later

What each email does

Day 0First emailWelcomeQuick hello from JamJam’s PM introduces herself, checks that the new user is set up, and shares a short video covering the basics. She also asks how the recipient heard about Jam.
Day 0Same dayOnboardingYour first Jam takes 30 secondsJam explains what its bug-reporting tool captures and prompts the new user to create their first Jam, emphasizing that it takes just 30 seconds.

Activation nudgeFound a bug yet? Here's how fast Jam captures itEncourages a new user to capture their first bug report with Jam. It explains what the tool records and how that context helps developers.

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