Jackery sends 7 emails over 6 days after signup, combining repeated welcomes, discount reminders, educational content, and a later free-program invitation. Its cadence moves from three emails on day 0 to wider spacing and a different incentive.
Updated Oct 3, 2026
Jackery sends three welcome emails on day 0. The first two share the subject line "👏Welcome to Jackery - Your Power Journey Starts Here" and preview text "Power for your essentials, freedom for your lifestyle." Their content introduces portable power products and offers several discount codes for qualifying purchases.
The third welcome email changes the subject to "Major savings await you" and uses a single-call-to-action design. Its content presents an exclusive 3% discount and invites the recipient to explore portable power stations and solar panels. The discount-code design appears in the first two welcome emails, while the single-CTA design appears in this third email.
After the day 0 cluster, Jackery sends an activation nudge on day 1 with the subject "There's still time to redeem your offer". Its content reminds the recipient that a limited 3% discount remains available and encourages shopping for portable power stations and solar panels. On day 2, an onboarding email changes the focus with "What Happens When the Power Goes Out?". Its content explains how backup power products can keep essential appliances running during an outage.
The next activation nudge arrives on day 4 with the subject "Last chance for your special discount". Its content urges the recipient to redeem an exclusive discount before it expires and encourages shopping for portable power and solar products. This email has both a discount-code design and a single-CTA design. On day 6, the final email uses "Claim Your $215 Welcome Gift – Join Free Today!" to encourage the recipient to join a free program and claim a welcome gift.
The emails do not use one incentive frame throughout. The day 0 welcomes introduce portable power products and discounts, the day 1 and day 4 activation nudges encourage redemption of discounts, and the day 2 onboarding email provides an outage-related product explanation. The final email introduces a free-program invitation and a $215 welcome gift rather than repeating the earlier 3% discount.
This set of emails illustrates a progression from welcome content and product discounts to a practical educational message, then to a later program invitation. The specific designs are not uniform: the first two welcome emails use discount codes, the third uses a single CTA, and the day 4 email uses both.
Build this sequence for your brand
Get a draft of all 7 emails with jackery.com's timing and structure, written for your brand.
