Jackbox Games opens with two same-day welcome emails, then moves through its history and ways to play. The later emails shift from introduction to platform relevance.
Updated Oct 3, 2026
Jackbox Games starts with two welcome emails on day 0, but they do different jobs. "Nice to meet you." gives a broad orientation: its content introduces Party Packs, game-selection resources, current promotions, and support options. Its preview text, "We're Jackbox Games. Here's to the start of a beautiful friendship.", provides a friendly introduction and frames the wider offering.
"Looking for party games?" narrows the focus. Its preview text, "We can help with that.", introduces Jackbox Games as a source of games for friends and family, whether they play in person or remotely. The email's content includes a call to shop. It is also one of the two emails in this sequence with a single CTA.
This is a useful split for your own onboarding: use one message to orient a new subscriber, then use a separate message for a clear first action. The two emails arrive on day 0 while covering different content.
After the day-0 welcomes, Jackbox Games sends "A brief history of Jackbox Games." on day 3. Its preview text, "You may know us for our popular Jackbox Party Packs, that's not the full story.", signals that the email will cover more than the familiar franchise. Inside, the email traces the studio from educational CD-ROMs to the Party Pack franchise and invites subscribers to explore its games.
This onboarding email also uses a single CTA, but its content centers on the studio's history and its games. The sequence therefore moves from an introduction to the offering to background about the studio.
The spacing is regular: the history email arrives on day 3, three days after the two day-0 welcomes. You can use a later email for company history rather than putting every fact about the business into the welcome email.
On day 6, "Near, far, wherever you are!" introduces different ways to play Jackbox Games. Its preview text, "A bunch of different ways to play Jackbox Games.", leads into content about social occasions, travel, and supported platforms. The email asks subscribers to select their preferred platform for more relevant releases and promotions.
This last onboarding email uses blue and closes the sequence with a preference request. The sequence moves from introducing the offering, to sharing the studio's history, to asking about a preferred platform.
The emails arrive on day 0, day 3, and day 6, creating a progression from orientation to background and then platform relevance. For your own sequence, a final preference or setup choice can give subscribers a clear next step.
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