Imperfect Foods
Day 3 after signup
We Sell Groceries You Can Feel Good About
And we’ve been doing it since 2018
Why it works
- Open with a brief origin story to make the company’s mission feel concrete and human.
- Follow the mission with a clear description of what customers can shop, then place a direct call to action.
How it is built
- Founder origin story
- Mission and grocery offering
- Shop call to action
- Donation impact note
- Account and preference links
Email copy
We got our start when our CEO began delivering funny-looking produce out of ride shares in Philly. His goal was to build a better food system with less food waste, and that's still what we're working toward today. Only now we're a full-fledged online grocery store, with all the staples your supermarket offers, plus limited-time finds, feel-good rescue buys, and so much more. Shop Now Shop Now ⁺$1 helps Feeding America to provide at least 10 meals. For every Imperfect+ order placed, 25 cents will be donated to Feeding America beginning July 8, 2024, and ending December 31, 2026. Donations to Feeding America are helping provide food and groceries to the Feeding America network of food banks. My Account Orders FAQs Contact Us Refer a Friend Copyright © 2026 Imperfect Foods, Inc., All rights reserved. 7481 Coca Cola Drive, Hanover, MD 21076 Why am I getting this email? We send special offers, recipes, news, and tips & tricks to folks who opted in on our website. Manage My Preferences | Unsubscribe | Terms and Conditions | Privacy Policy