HTML Pub onboarding

10 emails over 8 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeWelcome to HTML PubStart publishing with the HTML Pub MCP server or go live manually in seconds.
Day 0Same day
Email 2 · Upgrade promptYour page is built. Now try the real thing.The Free tier is for kicking tires. The trial is where it gets fun.
Day 22 days later
Email 3 · Activation nudgePublish your first page in under 5 minutesYou're just 5 minutes away from your first live page.
Day 2Same day
Email 4 · Upgrade prompthtmlpub.app/abc123 vs yourdomain.comOne of these looks like a real business. The other doesn't.
Day 42 days later
Email 5 · OnboardingWant to publish pages without leaving AI?Stop switching tabs. Build and publish directly from Claude or ChatGPT.
Day 4Same day
Email 6 · Activation nudge1,900 pages published in week oneWhat people are actually using HTML Pub for.
Day 62 days later
Email 7 · OnboardingYour pages are already tracking visitors.Pageviews, traffic sources, devices. No setup required.
Day 6Same day
Email 8 · Upgrade prompt"Why pay $10 when I could just host it myself?"Three honest answers to the questions we get most.
Day 82 days later
Email 9 · Onboarding3 HTML Pub things most people miss in week 2I have a few tips to help you get started.
Day 8Same day
Email 10 · Upgrade promptLast email from me (about your page)I'll stop after this one. Promise.

What each email does

Day 0First emailWelcomeWelcome to HTML PubWelcomes the new user and walks them through publishing a first page. It explains the free plan and paid option, with a direct invitation to publish.
Day 0Same dayUpgrade promptYour page is built. Now try the real thing.After the recipient builds a page on the free tier, the email explains its limits and invites them to start a trial of a paid plan. It compares plan features and notes that the existing page can be used.
Day 22 days laterActivation nudgePublish your first page in under 5 minutesGuides a new user through publishing a first page with a short, step-by-step workflow. The CEO offers personal help if anything is confusing.
Day 2Same dayUpgrade prompthtmlpub.app/abc123 vs yourdomain.comA founder explains how a custom domain makes shared pages look more professional, then invites the reader to start a free trial to unlock the feature.
Day 42 days laterOnboardingWant to publish pages without leaving AI?Introduces a connector for building and editing pages through Claude and other AI tools. It invites the recipient to set it up and offers direct help from the CEO.
Day 4Same dayActivation nudge1,900 pages published in week oneThe founder shares early launch numbers and examples of pages people have published, then encourages the recipient to make their page permanent and reply with what they are building.
Day 62 days laterOnboardingYour pages are already tracking visitors.Introduces analytics, form-building, and checkout features that new users may discover after signup. It directs readers to check their analytics and notes the price of adding a custom domain.
Day 6Same dayUpgrade prompt"Why pay $10 when I could just host it myself?"The CEO answers common questions about self-hosting, pricing, and page limits, then invites the reader to upgrade. The email also offers a direct reply for any remaining questions.
Day 82 days laterOnboarding3 HTML Pub things most people miss in week 2A week after signup, HTML Pub highlights useful publishing and integration features. It invites the recipient to reply for help and links back to the dashboard.
Day 8Same dayUpgrade promptLast email from me (about your page)Michael recaps the benefits of the $10/month plan and invites the recipient to upgrade. He keeps the tone low-pressure, acknowledges they can return later, and signs off personally.

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