Honest Kitchen welcome series

7 emails over 16 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeWelcome! Save up to 35% on your first order.We’re the world’s first human grade pet food brand.
Day 22 days later
Email 2 · OnboardingEvery format, every protein, every life stageAll human grade, all your call
Day 42 days later

What each email does

Day 0First emailWelcomeWelcome! Save up to 35% on your first order.Welcomes a new subscriber and promotes savings of up to 35% on a first order. The supplied email content mainly shows navigation, contact details, and subscription preferences.
Day 22 days laterOnboardingEvery format, every protein, every life stageIntroduces the breadth of The Honest Kitchen’s food formats, proteins, and life-stage options. The subject and preview frame the range around choice and human-grade ingredients.

OnboardingHere's what convinced 50,000+ other pet parents.Shares pet-parent transformation stories as social proof for someone exploring The Honest Kitchen. The message uses customer experiences to help build confidence in the brand's food.

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