HeyGen onboarding

HeyGen uses a compact four-email path that spans six days. The welcome email arrives on signup day, then onboarding emails follow at two-day intervals. That pacing gives each message a distinct job: start a project, improve the avatar, create a video, then continue learning.

The order follows a progression from a first creation task to quality improvements, multiple ways to make a video, and tutorials. You can reuse this structure by matching each send to the next practical step after signup rather than repeating the same introduction.

The welcome email, “Here's what most people make first”, explains how to record yourself, write a script, and generate a first avatar video. Its preview text, “Record yourself once, and your avatar takes it from there.”, describes the starting process before the email is opened.

The next onboarding email, “Make your avatar more like you”, focuses on appearance and voice. It gives practical tips, then links to avatar creation and a tutorial. The following email, “Making videos with your avatar yet?”, covers three ways to create a video with an avatar and recommends Quick Create as the easiest starting point. It also has a single CTA.

The final email, “How's your first week with HeyGen going?”, arrives about a week after signup and directs users to three tutorials covering avatar creation, voice cloning, and AI video generation. Its preview text, “The three tutorials that make your videos look professional.”, introduces the tutorial content.

All four emails are marked personalized, from the welcome message through the final onboarding email. Only the later two emails use a single CTA: “Making videos with your avatar yet?” and “How's your first week with HeyGen going?”.

The final email also uses black and white. A reusable approach is to keep personalization consistent, give each message a specific task, and use one CTA when directing readers toward a creation method or a set of tutorials.